Product Marketing Manager Platforms and

Product Marketing Manager - Platforms And Services

Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to help improve the lives of millions of seniors and those who care for them. In the Product Marketing Manager - Platforms and Services position, youll own the development and execution of go-to-market strategies that drive technical product adoption, retention, and growth for Direct Supplys technology solutions. By leveraging your growth mindset, youll lead positioning, messaging, and enablement efforts while collaborating across Product, Sales, Marketing, and Customer Success to ensure successful product launches and continued market engagement. By translating customer insights into impactful product narratives and lifecycle programs, youll elevate our value in the senior living market and ensure measurable business outcomes.

Skills Needed :

• Champions Innovation - Propels teams to unlock value with cutting-edge, tech-enabled innovations. Stays ahead of the tech curve, ready to embrace the next big thing. Leads with an entrepreneurial mindset and takes calculated risks.
• Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.
• Balances Stakeholders - Clearly identifies what internal and external stakeholders need and navigates competing priorities with fairness and integrity. Anticipates group dynamics in different situations.
• Deals with Ambiguity - Adapts smoothly to change and thrives in ambiguity, maintaining composure and productivity. Maintains progress despite incomplete information and tackles complex issues constructively.
• Demonstrated ability to translate market insights into strategic messaging that fuels product growth and differentiation. Strong technical aptitude in digital-first marketing channels and campaign performance analytics. Excellent ability to manage multiple priorities and deliver results in a fast-paced, cross-functional environment.

What Youll Do and Impact :