Product Marketing Strategist

A company is looking for a Product Marketing Principal to define product communication and lead go-to-market strategies.

Key Responsibilities

Own the product story by defining positioning, messaging, and value narratives for launches

Lead end-to-end go-to-market strategy, setting objectives and measuring success across teams

Build scalable launch frameworks and establish the product marketing discipline within the organization

Required Qualifications

8+ years of product marketing or related experience in B2C or tech-enabled services

Proven experience in go-to-market strategy for multi-product businesses, driving measurable gains

Strong cross-functional operational skills with technical fluency across various marketing domains

Ability to apply quantitative and qualitative insights to refine messaging and influence strategy

Demonstrated success in competitive differentiation and translating product features into benefits