PPC / SEM Digital Marketing Specialist Job at Make & Model Marketing in Clevelan

Overview

As a Paid Search Specialist at Make & Model Marketing, you’ll be responsible for the day-to-day management of paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and Microsoft Ads. Your focus will be on driving high-quality traffic and measurable results for our automotive dealership clients through a variety of campaign types, including Search, Display, YouTube, Performance Max, Vehicle Listing Ads, and Paid Social Ads. This role balances execution with strategy, working within our internal processes while driving performance, optimizing campaigns, and meeting client expectations and internal KPIs. You’ll collaborate with account managers to understand client goals and build data-driven strategies, and coordinate with internal teams to ensure campaigns meet compliance, brand, and co-op guidelines.

Responsibilities

• Manage day-to-day operations of paid media campaigns across Google Ads, Microsoft Ads, YouTube, and Meta (Facebook / Instagram)
• Develop and execute paid media strategies that align with client goals and deliver measurable results
• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
• Provide ongoing recommendations for budget allocation, bidding strategies, and campaign enhancements
• Stay current with platform updates, industry trends, and best practices through continual learning
• Collaborate with internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines
• Effectively manage multiple client accounts simultaneously, meeting timelines and maintaining attention to detail across all projects

Requirements

The First 90 Days

Compensation And Benefits

Company Description

Make & Model Marketing is an automotive digital marketing agency here to help you navigate the ever-changing world of digital marketing. Our company was founded on the idea that dealerships can do better than cookie-cutter strategies and vendors. Founded by two automotive industry veterans who have spent their entire lives working in the car business, Make & Model Marketing will get your dealership maximum visibility to online vehicle shoppers. We pride ourselves on being a genuine marketing partner that will help you build strategies that truly grow your business.

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