Digital Marketing Operations Analyst
Kelly Science, Engineering, Technology & TelecomLake Forest, IL, United States3 days ago
Job type
- Full-time
Job descriptionLead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards Utilize Salesforce (CPMT) for metadata activities Perform data querying, analysis, and process automation using SQL Develop and maintain documentation such as playbooks, guides, and RACI matrices Onboard cross-functional / agency teams on workflows and operational processes Partner with teams to gather requirements, test, and verify data inputs / outputs Drive standardization, automation, and process improvements to enable greater efficiency Troubleshoot issues, identify root causes, and implement corrective actions with partners Design, update, and maintain dashboards / operational reports using Smartsheet, Workfront, & PowerBI Oversee and support aspects of Email Rental and Preference Center workflows and operations Stay current with digital operations best practices and recommend new solutions Communicate clearly and set expectations throughout operational processes Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience Experience with digital marketing operations, database / content management, project management. Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus Exceptional communication and collaboration skills across business and technical teams Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment Proven track record of cross-functional teamwork and driving programs to completion Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) Enthusiastic, solution-oriented, and open to new challenges
Important information : To be immediately considered, please send an updated version of your resume to somp767@kellyservices.com
Role : Channel Metadata Analyst (Digital Lab)
Pay- $65 per hour
Duration- 2 years
Location- Mettawa, IL 60045 (Hybrid; Onsite Tuesday, Wednesday, Thursday
What are the top 3-5 skills, experience or education required for this position :
- Experience with digital marketing operations, database / content management, project management.
- Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
- Exceptional communication and collaboration skills across business and technical teams.
- Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.
Summary : The Channel Metadata Analyst supports AbbVie Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard / data operations.
Responsibilities :
Qualifications :
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Digital Marketing Analyst • Lake Forest, IL, United States
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