Digital Advertising Specialist

Overview

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations such as Climate United, the Hewlett Foundation, the National Network of Abortion Funds, the NRDC, and the Robert Wood Johnson Foundation are among the more than 500 clients that have chosen RALLY to be their partner in this work. As an agency, we strive to be co-pilots with our clients and seek those committed to big, meaningful progress that acknowledges every person and every voice. RALLY is strengthened by our teams diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

How We Work

RALLY is proud to work on a wide range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, womens rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to :

Identify unique strategies to advance critical issues

Design and execute impactful communications campaigns with powerful messaging

Develop and execute sophisticated digital campaigns

Design compelling brand identities, graphics, and storytelling content

Position

Digital Advertising Specialist

RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination.

This position sits on RALLYs growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firms digital advertising practice.

Were looking for candidates with hands-on experience managing digital adsideally in a political, advocacy, or issue-based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role.

The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.

Responsibilities

Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign

Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns

Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations

Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative

Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications

Maintain and improve QA protocols for all ad placements and creative versions

Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes

Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness

Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors

Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation

Project manage content sponsorships, direct buys, and complex or emerging ad types

Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments

Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails

Mentor and guide junior staff, reviewing work and supporting professional growth

Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLYs advertising operations

Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services

Contribute to new business efforts, helping to shape proposals and participate in pitch meetings

Qualifications

5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagramfocused on awareness, engagement, marketing, and persuasion goals

Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A / B testing, and optimizing for return on ad spend (ROAS)

Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI

Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports

Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps

Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach

Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines

Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work

Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports

Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed

Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment

Benefits And Perks

At RALLY, we believe a business is only as good as its people. Thats why weve invested in providing a broad range of employee benefits and perks, demonstrating our commitment to our people, their growth and development, and the vibrant RALLY culture we are building together.

Benefits

We believe changing the world should come with a healthy paycheck, time to recharge, and support to reach new heights. RALLY offers a competitive salary plus eligibility for performance-based and new business bonuses. We also offer a healthy benefits package, plus some perks :

Flexible time off policy

Two months of work-from-anywhere time in July and December

Twelve Federal holidays, including Juneteenth and Indigenous Peoples Day

One week of paid time off between Christmas and New Years Day

A one-month paid sabbatical after seven years of employment

401(k) plan

Generous health, dental, and vision benefits

Transportation and Technology stipends

We are RALLY, LLC is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage people of all backgroundsincluding but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all agesto apply.

Compensation : Transparency The salary range for this position is $70,000$85,000, with opportunities for growth and advancement based on performance.

The salary range for this position is $70,000$85,000, with opportunities for growth and advancement based on performance and contributions to the teams success.

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