Job Description
Job Description
Regional Sales Director (RSD)
Location : Remote with travel across regional brand sites
Reports To : VP Channel Business Development
Brands Supported : Multiple HighGround portfolio brands
Website : www.highgroundnow.com
Position Summary
The Regional Sales Director (RSD) is responsible for driving multi-brand growth across a defined regional portfolio within HighGround. This role leads business development strategy, sales enablement, and performance coaching for Business Development Representatives (BDRs) and brand-specific marketing teams. The RSD ensures successful channel partner engagement and builds scalable sales frameworks tailored to HighGround’s unique brand mix, referral-based model, and market dynamics.
This position blends strategic leadership with hands-on execution to improve sales performance, strengthen channel partner networks (plumbers, HVAC, property managers, etc.), and support brand expansion initiatives across geographic territories.
Key ResponsibilitiesChannel Partner Development
- Oversee lead generation, sales, onboarding, and relationship management of key referral sources (e.g., plumbers, HVAC, property managers).
- Standardize and elevate channel messaging, pitch materials, and partner-facing collateral.
- Manage incentive programs, referral fees, and partner engagement events across brands.
Sales Team Leadership & Coaching
Directly manage and mentor multiple brand BDRs and local business development teams.Deliver sales enablement training, objection-handling strategies, and HighGround value proposition coaching.Conduct performance reviews and one-on-one coaching to optimize sales activity and conversion rates.Performance Management
Track and manage sales KPIs (Lead generation, conversion rate, average job revenue, CAC).Leverage CRM systems to enforce consistency in reporting, tracking, and daily sales activities.Identify variances in performance early and lead root-cause corrective actions.Marketing Collaboration
Partner with centralized marketing to roll out campaigns across brands and territories.Collaborate on promotional material development, digital marketing strategy, and local brand activations.Cross-Brand Integration
Aggregate and share best practices across the HighGround network.Support new brand onboarding and de novo market entries by training and integrating BDR practices.Facilitate inter-brand communication and alignment with shared services and corporate goals.Strategic Planning & Execution
Develop and implement regional growth strategies aligned with HighGround’s broader organizational goals.Establish and monitor OKRs (Objectives and Key Results) for brand-specific BDR teams and referral channels.Drive expansion into new territories, market segments, and brand acquisitions.Qualifications
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).8–12 years in sales, channel development, or business development, with 3+ years in multi-location leadership roles.Proven track record in high-growth, field-driven sales environments—preferably in residential services, restoration, or franchising sectors.Experience working with referral-based sales channels is highly preferred.Core Competencies
Team leadership and mentorship across multiple entitiesStrategic and analytical thinking with hands-on problem solvingExceptional communication and interpersonal skillsDeep understanding of CRM and data-driven decision-makingComfort with ambiguity, change management, and growth-stage operationsWork Environment & Travel
Role requires travel (up to 30%) across regional offices and field locations.Must be comfortable with remote work and managing distributed teams.Occasional work outside standard business hours to meet with partners or BDRs in the field.Compensation & Benefits
Competitive base salary plus performance-based bonusFull benefits : medical, dental, vision, life, disability401(k) with company matchTravel and business expenses covered