RBC Capital Markets, LLC is hiring : Brand & Advertising Activation Manager in Mi

Overview We are looking for a hands-on, highly organized Brand & Advertising Activation Manager to lead the execution of our mid-funnel brand and product advertising campaigns and evolve how we support financial advisors with local advertising. This role sits at the heart of how we bring our brand to life through seamless execution, advisor enablement and partnership across teams. Working closely with our Brand & Sponsorship Strategy team, you'll focus on tactical campaign delivery, mid-funnel planning and coordination, and advisor-led activation. You'll also lead the day-to-day operations of our local advertising program - helping our advisors engage their communities through compliant, high-impact marketing. This is great for someone who thrives in execution, loves building scalable programs and has strong attention to detail.

What will you do? Manage the execution of paid advertising campaigns, supporting creative and media activation across mid-funnel touchpoints

Partner with Brand & Sponsorship Manager and agencies to ensure consistent, on-time, and on-brand campaign delivery

Responsible for leading internal coordination across Legal, Compliance, Field Marketing, Product Marketing and Creative to activate media and sponsorships campaigns

Manage an Advertising & Sponsorship Coordinator responsible for trafficking, reporting, and day-to-day operations across advertising and sponsorship needs

Own and evolve the advisor advertising program, enabling advisors to market locally while maintaining brand and regulatory standards

Develop toolkits, templates, and training to support scalable advisor-led advertising

Support campaign reporting and optimization recommendations in partnership with analytics and agency teams

What do you need to succeed? Must-have

Four-year degree in marketing, advertising, communications, or related field

Minimum of seven years digital marketing experience, with focus on digital advertising

Demonstrated experience developing digital marketing strategies and programs across an enterprise

Experience working directly with financial advisors and an organization's sales force

Proven dedication to and focus on client service and satisfaction

Exceptional project management skills

Excellent interpersonal and communication skills to direct, motivate and persuade clients, including proven presentation development and delivery skills

Excellent writing and editing skills

Self-starter who can make decisions independently

Third-party vendor and agency relationship management

Proficiency with Microsoft Word, Excel, PowerPoint and content management tools. Ability to learn new systems quickly and independently

Nice-to-have

MBA or equivalent experience

Seven years of marketing financial services, including retail and business to business distribution systems

Experience in digital marketing including social media campaign planning, SEO, SEM and paid digital advertising

Experience in digital platforms and tools (ex : Yext, Salesforce Marketing Cloud, Workfront, and Seismic)

Google Analytics, Google Optimize, Google Data Studio

Sprinklr, Facebook (ad manager)

In-depth knowledge of financial products and services with demonstrated experience leading large projects and / or strategic marketing initiatives

What's in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Opportunities to build close relationships with clients

Salary : The expected salary range for this position is $85,000-$125,000, depending on experience, skills, and market conditions.

Compensation : You have the potential to earn more through RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

Company : RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and support a high-performance culture that enables sustainable shareholder value.

Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details Address : 250 NICOLLET MALL, MINNEAPOLIS

City : Minneapolis

Country : United States of America

Work hours / week : 40

Employment Type : Full time

Platform : WEALTH MANAGEMENT

Job Type : Regular

Pay Type : Salaried

Posted Date : 2025-09-11

Application Deadline :

Note : Applications will be accepted until 11 : 59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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