Content & Campaign Marketing Manager

Content & Campaign Marketing Manager

Sophos is seeking a Content & Campaign Marketing Manager to help craft and deliver world-class cybersecurity marketing campaigns. This role blends storytelling, strategy, and execution creating powerful, high-quality content that fuels integrated campaigns, builds brand awareness, and drives demand.

You'll collaborate with product marketing, brand, creative, and demand gen teams to bring our cybersecurity narrative to life across channels. This is a hands-on role for a marketer who can both ideate and produce turning complex security topics into compelling stories that connect with IT and business audiences.

What You Will Do

• Plan and execute global marketing campaigns that highlight Sophos's cybersecurity leadership and solutions.
• Partner with Product Marketing to translate product launches and roadmap priorities into integrated campaigns.
• Develop campaign concepts, messaging, and content frameworks that can be activated across global programs, paid media, and regional marketing.
• Manage timelines, deliverables, and stakeholder communication with strong project management discipline.
• Write, edit, and produce multi-channel campaign content including blogs, thought leadership, web copy, guides, eBooks, videos, and social assets.
• Align content to the integrated marketing strategy and editorial calendar.
• Bring creative ideas and storytelling techniques to life that differentiate Sophos in a crowded cybersecurity market.
• Ensure all content reflects Sophos's tone of voice, messaging pillars, and brand standards.
• Partner with Creative Services, PR/Social, and Global Programs to ensure campaigns are cohesive and amplified across channels.
• Work closely with demand gen and paid media to deliver content that performs converting engagement into pipeline.
• Coordinate with internal subject matter experts to ensure technical accuracy and relevance.
• Monitor campaign performance and content engagement metrics in partnership with Marketing Operations.
• Use insights to refine messaging and improve campaign effectiveness over time.
• Ensure all assets and activities are tied to measurable brand and demand outcomes.

What You Will Bring

• 58 years of experience in content marketing, integrated campaigns, or product marketing, ideally within a cybersecurity or enterprise SaaS organization.
• Proven ability to develop and execute multi-channel campaigns and produce high-quality content.
• Excellent writing, editing, and storytelling skills able to simplify complex technical topics.
• Strong project management skills with experience managing cross-functional initiatives and tight deadlines.
• Experience collaborating with demand gen, creative, and product marketing teams.
• Proficiency in marketing automation, CRM, and project management tools (e.g., Marketo, Salesforce, Asana, Workfront).
• Self-starter who thrives in a fast-paced environment and can move seamlessly from concept to execution.