Field Marketing Manager, Beverage (Southeast)

The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC-infused beverage business and growing consumer awareness about our best-in-class products across the state.

This role is designed for individuals who have a self-starter mentality, a deep understanding of field marketing best practices and tactics, and that have a passion for bringing our brands to life through the three-tiered distribution network. Experience within the (alcohol) beverage space is a plus.

As a member of the Beverage Team, the Field Marketing Manager for the Southeast will oversee the planning, execution, and optimization of activations and local partnerships for our THC-infused beverage brands, including Senorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative and seamless activations that resonate with our target audience. Your work will drive awareness, engagement, and loyalty for our beverage portfolio.

The ideal candidate lives in Florida. This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.

Responsibilities

Develop and execute comprehensive activation strategies to achieve sales and brand objectives :

• Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI
• Conduct post-event analysis and reporting to optimize future activities
• Responsible for activation recaps, metrics, and overall event success
• Establish and maintain strong relationships with key accounts and the local wholesalers
• Collaborate with regional sales leads to sell in brand programming to key accounts
• Lead the planning and execution of brand activations, special events, venue / event sponsorships, and promotions
• Partner leadership : Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and active our brands to maximize the partnership value
• Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination
• Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
• Trade Show Support & Management : Plan, coordinate, and execute regional events, trade shows, and conferences
• Mange local budget & budget reporting / reconciliation
• Perform pre-calls and checklists in preparation for sampling events
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
• Stay up to date on local events and local regulatory dynamics and changes

Qualifications

Additional Requirements

#LI-REMOTE

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$80,000 — $100,000 USD