Marketing- Associate Product Manager

Job Description Summary

We are

the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a

maker of possible

with us.

Primary Duties and Responsibilities

Develop and execute integrated marketing strategies

for product launches, including positioning, messaging, and tactical plans across digital and traditional channels to maximize market penetration and brand awareness.

Establish and maintain strong relationships with Key Opinion Leaders (KOLs)

and industry influencers to gather insights on market dynamics, competitive landscape, and emerging trends, ensuring launch plans are informed by real-world expertise.

Foster effective cross-functional communication and collaboration

with internal teams—including sales, medical affairs, regulatory, and operations—to align on objectives, timelines, and deliverables that drive business success.

Design and implement data-driven omnichannel marketing campaigns

leveraging digital, social, email, and in-person engagement strategies to accelerate product adoption, enhance customer experience, and achieve revenue growth targets.

Monitor industry trends and competitive intelligence

to develop market forecasts, financial models, and scenario analyses that inform strategic decisions and support long‑term growth planning.

Partner closely with the sales organization

to identify customer needs, create impactful sales enablement tools, and deliver educational resources that empower the field team and improve product uptake.

Minimum Requirements or Qualifications

Education / Experience

Bachelor’s degree in marketing or relevant field required

2+ years of experience in marketing required (medical device marketing preferred)

Experience in the healthcare industry preferred

At BD, we prioritize on‑site collaboration because we believe it cultivates creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and / or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We encourage people with the creativity and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.

Primary Work Location : USA AZ - Tempe Headquarters

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