Copywriter (Temp-to-hire)

Job Description

Job Description

Why J.McLaughlin?

J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components : classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion : straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 150 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.

Our “Culture of Kindness” creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs.

Overview

J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. J.McLaughlin has the reputation for being “local and loyal”, building meaningful relationships within each community and providing customers with highly personalized service. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop.

We are seeking a talented Copywriter to join our Creative Marketing team. This role will be responsible for crafting compelling on-brand copy across all marketing channels, including email, catalog, website, advertising, and product descriptions. The role reports directly to the Head of Creative Marketing & Communications and plays a key role in setting and maintaining the brand voice across consumer touchpoints.

Writing is at the core of a brand copywriter's responsibilities. You'll need to be able to write clear, concise, and compelling brand copy that captures the company's key messages and supports business goals. This includes being able to write headlines, taglines, product descriptions, website copy, email campaigns, and organic and paid social media copy. This role will work closely with the project management and marketing design teams to brainstorm ideas, develop concepts, and articulate brand and product messaging. This role is primarily based in our Greenpoint, Brooklyn office.

About the role

Essential Functions :

Copy Development :

• Write clear, engaging, and persuasive copy for marketing including email, catalog, website content, blogs, ads, and product descriptions.
• Ensure all copy aligns with J.McLaughlin's brand voice and messaging guidelines.
• Collaborate with the marketing design team to create cohesive and visually appealing marketing materials.

Brand Voice & Messaging

Collaboration & Communication :

Additional Responsibilities :

What we are looking for

Skills & Requirements :

Equal Opportunity

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.