Field Marketing Programs Manager

Field Marketing Programs Manager

Proofpoint is seeking a results-driven Field Marketing Programs Manager who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand and contribute to pipeline creation for the business and play an active role for the area sales team ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories. This individual would support the Field Marketing Managers in creating and managing campaigns, including in-person and virtual events, direct mail, targeted programs, data management, and audience acquisition recruitment. The ideal candidate will thrive in a collaborative environment and be focused on meeting quarterly goals.

Your day-to-day :

• Support the Field Marketing team with creating campaigns, invitation emails and landing pages via Marketo to drive pipeline growth and customer loyalty for the Americas Sales Teams.
• These integrated marketing programs may include : roadshows, seminars, virtual events, tradeshows supporting net-new, cross-sell and upsell opportunities; c-level campaigns : programs to create / accelerate opportunities and position Proofpoint as a thought leader; alliance partner marketing programs : build partner co-marketing programs into regional marketing plans; greenfield programs : targeting new contact and account acquisition.
• Facilitate highly successful virtual event programs in multiple languages.
• Responsible for data entry of leads from marketing events and lead uploads via Marketo.
• Support the creation of targeted direct mail campaigns.
• Manage appointment setting campaigns.
• Monitor campaign accuracy within Salesforce.
• Own event recruitment programs with 3rd party vendors.
• Source promotional items, monitor inventory management, and oversee fulfillment houses.
• Ensure that marketing collateral is updated and marketing event equipment is current and in good working condition.
• Executes purchase orders and invoice process with vendors.
• Onsite event support, when required.

What you bring to the team :

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us :

Our Culture :

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below.

Base Pay Ranges :

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.