Manager SEO (Virtual)

At the University of Phoenix, we are committed to the future of work by providing a fully remote, work‑from‑home environment. This strategy enables us to attract top talent nationwide. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!

About Us

University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are : Brave. Honest. Focused.

About the Position

The Manager, Search Engine Optimization (SEO) focuses on the optimization of the University’s .EDU website, including analyzing current web page designs and code, and working with creative and development teams to implement recommended changes. The individual performs in‑depth evaluation of variable factors to analyze complex issues and / or data and selects appropriate methods, techniques, and evaluation criteria to obtain optimal results. The Manager, SEO works closely with teams within Marketing, web design, and development teams, as well as key stakeholders and colleagues throughout the University to continually enhance the University’s presence on the internet. Additionally, the Manager, SEO is responsible for leading, mentoring, and managing a team of SEO professionals to ensure alignment with organizational goals and to foster a collaborative and high‑performing team environment.

Primary Accountabilities

What You’ll Do :

Collaborate with individuals throughout the Marketing team on content optimization and development throughout the entire EDU site to improve traffic and conversion metrics. Meet with stakeholders regularly to review results using Adobe, GSC, SEO tools, and other methods. Utilize creative problem‑solving skills and strategic thinking as issues arise with internal or external market fluctuations. Adapt strategies and make recommendations for success with SEO team and stakeholders.

Manage and define SEO and organic forecasts; monitor and produce detailed reporting on search engine KPIs and their impact on defined business goals. Present results, including ROI impacts, regularly to marketing and senior leadership.

Use Jira software to create and manage tasks and progress with various teams and stakeholders throughout the University. Ensure projects are assigned and progress timely. Manage kanban boards and review progress with SEO team at least weekly.

Establish processes and procedures for the SEO team and create documentation to communicate throughout the University. Educate internal resources teams on the importance of SEO in all meetings and communications.

Manage vendor relationships relating to SEO‑specific projects. Hold regular meetings to review goals and progress with vendors.

Keep pace with changes in the SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithm updates. Communicate process or impacts with marketing and throughout the organization with reporting, emails, and presentations.

Manage external link building for web properties to ensure SEO benefit for the University. Work with vendors to identify targets, set goals, and report progress to senior leadership.

Implement strategies to increase search engine traffic to the University’s website through SEO techniques such as title and meta tagging, indexing, link building, keyword ranking, and overall site architecture and content optimization. Provide search result reports, identify solutions, and recommend best practices on a variety of issues to improve search ranking.

Monitor and analyze site performance and brand reputation, and review tracking metrics to provide solutions to increase search engine ranking.

Research and evaluate new traffic trends and identify new optimization opportunities. Assess search outcomes related to sites or advertising / marketing campaigns using reporting tools and software; communicate strategies and results throughout the University.

Select, mentor, coach and evaluate staff; establish and monitor appropriate employee performance objectives; prepare and present employee performance discussions, including one‑on‑one meetings and quarterly check‑ins; implement mentoring and coaching plans, or correction action, where appropriate.

Perform other duties as assigned or apparent.

NOTE : The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.

Supervisory Responsibilities

Direct Management of Staff

Minimum Education and Related Work Experience

Bachelor’s degree in Marketing, Psychology, Business Analytics, Project Management, or related field and six (6) years of experience with organic search engine optimization, including at least two (2) years in a supervisory or team leadership role, OR

High School diploma or GED with ten (10) years of experience with organic search engine optimization, including at least two (2) years in a supervisory or team leadership role

Additional Qualifications

Well‑versed organic search marketer with an understanding of search engine crawling, indexing, and ranking algorithms as well as SEO best practices

Experience with BrightEdge, Excel, PowerPoint, Miro, SQL, SAS, Adobe, GSC, PBI, Jira, or other data and metrics software

Strong analytical, problem‑solving, presentation, project management, interpersonal, and creativity skills

Strong attention to detail

Ability to handle multiple initiatives and new campaigns simultaneously

Proven leadership and people management skills, including the ability to motivate, mentor, and develop team members to achieve individual and team goals

Experience in conflict resolution, performance management, and fostering a positive team culture

Strong communication skills to provide clear direction, feedback, and coaching to team members and to collaborate effectively with cross‑functional teams

#LI‑SM1

University of Phoenix is an Equal Opportunity employer.

If you are an active‑duty military member seeking employment when off‑duty, compliance with Department of Defense Joint Ethics Regulation, 5500‑7‑R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range

The annual pay range for this position is $76,400 (minimum), $115,400 (midpoint), and $154,400 (maximum). Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Individuals in this role are eligible for :

Annual Bonus Award

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work‑life balance goals.

Full‑time employees are eligible for :

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; life and disability insurance; and our wellness incentive program;
• Competitive 401(k) employer match;

Substantial tuition discount for you and eligible dependents; and,

A generous time off package, including paid vacation, sick time and company holidays.

For more details around paid time off benefits, please click here.

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