Marketing Specialist

Company Description

Beard Equipment Company is a third-generation John Deere dealer specializing in industrial, commercial, residential, golf, and sports turf equipment with 15 locations across the Southeast. The company remains committed to its founding values of building lasting relationships, delivering reliable service, and making a difference for its customers, employees, and communities. Beard Equipment Company is dedicated to maximizing uptime and productivity for its customers by offering full parts and service departments, quality products, and innovative solutions.

Role Description

This is a full-time, on-site role located in Mobile, AL for a Marketing Specialist. The Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research, supporting sales efforts, and providing excellent customer service. The role involves daily communication with internal and external stakeholders, ensuring that marketing initiatives align with business objectives.

Qualifications

Assist in planning, coordinating and executing marketing campaigns, events and sponsorships.

Manage social media platforms and digital channels to grow brand awareness and customer engagement.

Create, edit and organize photo and video content for use in digital and print marketing.

Support email marketing campaigns, newsletters and company communications.

Maintain and update company websites, ensuring accuracy and timely content updates.

Coordinate with internal departments and external partners to ensure consistent branding and messaging.

Maintain the marketing calendar, ensuring timely execution of campaigns and promotions.

Monitor campaign performance and provide reporting on key metrics.

Assist with the design and distribution of collateral such as flyers, banners, presentations and advertisements.

Ensure brand standards are upheld across all marketing and communication efforts.

Maintain positive and professional working relationships with coworkers, management, and vendors with a constant commitment to teamwork and exemplary customer service.

Perform all other duties as assigned by management in a professional and efficient manner.

Follow all safety rules and regulations and adhere to all policies and procedures as specified in company manuals and the employee handbook.

Participate in all company driven communication efforts including department meetings, electronic communications (email and text) and other related efforts.

Proactively seek and participate in available company sponsored training to develop skills and knowledge.

Maintain prompt and regular attendance according to department and company policies.

Position Type / Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 7 : 30 a.m. to 4 : 30 p.m.

Travel

Travel may be required on an as-needed basis throughout the year.

Job Requirements

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

3-5 years of experience in marketing, social media or communications preferred.

Strong writing, editing and organizational skills.

Experience with social media management, email platforms and content creation tools.

Basic design or video editing skills a plus (Canva, Adobe Suite, etc.).

Ability to work independently, manage multiple projects and meet deadlines.

A team player with a proactive mindset and attention to detail.