Performance Marketing Manager, SEM Job at Beautiful in Richmond

About Beautiful.ai

Beautiful.ai is transforming how the world presents information by developing fast and foolproof tools that enable anyone to craft visual stories that captivate. Our team is a vibrant group of passionate individuals, including pet lovers, gamers, and pickleball enthusiasts. While our team operates remotely across the globe, we also have a base in San Francisco, allowing unique opportunities for personal connections while striving towards our goals. We emphasize data-driven decision-making and maintain a strong focus on achieving outcomes.

Today, Beautiful.ai proudly serves a diverse range of clients, from startups to global corporations such as SAP, HP, and Rakuten, all of whom trust our leading presentation software solution. As a Series B company, we have attracted investment from top-tier venture capital firms and are guided by our CTO / Founder, Mitch Grasso, who brings extensive experience in the presentation space.

About the Role

As a key team member reporting to the Head of Growth Marketing, the Performance Marketing Manager, SEM will champion the SEM strategy and oversee its execution from start to finish. This impactful position is fundamental to driving trial volume and maximizing paid subscriptions effectively, optimizing performance across various regions, testing new opportunities, and scaling paid search as a primary acquisition channel.

What You'll Be Doing :

• Take ownership of Google and Microsoft Ads (Search, Performance Max, etc.) to efficiently achieve LTV : CAC targets, including strategy creation, optimization, experimentation, and detailed reporting.
• Enhance account structure, bidding strategies, ad copy, and landing page funnels targeting key regions (US, EMEA, APAC, RoW).
• Conduct A / B and multivariate testing across creative elements, target audiences, and user experiences.
• Analyze campaign performance daily, providing actionable insights to the broader team.
• Manage media planning and performance forecasting for paid search, including pacing by region and trial impact.
• Collaborate with lifecycle, product marketing, and design teams to align messaging and create streamlined user journeys from ad engagement to conversion.
• Constantly investigate and assess new channels, features (like AI-driven bidding), and betas in Google and Microsoft to stay ahead of platform developments.

What We Expect from You :

You’re an Ideal Candidate If :

Benefits :

We share our salary range for this role openly, with the final offer depending on various factors like experience, expertise, geographic location, overall compensation, and current market trends.

Remote - USA Pay Range : $115,000 - $130,000 USD

Beautiful.ai is an equal opportunity employer and encourages individuals from all backgrounds and experiences to apply. We maintain a non-discrimination policy based on race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, disability, veteran status, marital status, sexual orientation, or any other status protected by law.

RECRUITMENT AGENCY POLICY

Beautiful.ai does not accept agency resumes. Please refrain from forwarding resumes to our employees or email aliases. We are not responsible for any fees arising from unsolicited resumes.