A company is looking for a Campaign Manager to own their demand generation strategy and campaign execution.
Key Responsibilities :
Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth
Develop campaign strategies and messaging in partnership with Product Marketing
Manage campaign execution across email, webinars, and paid media, ensuring timely delivery and performance goals are met
Required Qualifications :
Bachelor's degree in Marketing, Communications, Business, or a related field
3-5 years of experience in campaign or demand generation roles at a B2B software or SaaS company
Proven experience developing and executing multi-channel marketing campaigns
Hands-on experience with marketing automation platforms and CRM tools
Analytical mindset with experience tracking campaign performance and presenting insights
Campaign Manager • Springfield, Massachusetts, United States