Experience Design Manager

Locations : Atlanta | Heredia

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As an Experience Design Manager, you will design, optimize, and evolve digital experiences across CRM, CRO, and product environments-primarily focused on the Introduction and Growth stages of the product lifecycle. This hybrid role blends UX / UI product design, conversion rate optimization, and CRM campaign execution, creating scalable, high-performance experiences that align with business goals, user needs, and behavioral data. You'll work with BCG consultants, BCG X growth teams, CRM specialists, and developers to deliver user-centric, testable, and measurable design across touchpoints like emails, landing pages, onboarding flows, and dashboards. You'll balance strategic thinking and hands-on delivery, contributing both design leadership and tactical experimentation in a fast-paced, global, and collaborative environment.

Key Accountabilities :

UX Assessment & Heuristic Analysis

Audit and optimize existing user experiences using heuristic evaluation and user behavior data.

Performance-Driven Experience

Design Design cross-channel experiences (emails, landing pages, product flows) using data to drive engagement and conversion.

CRM Journey & Campaign Design

Design for multi-step CRM journeys across email platforms, with attention to personalization, segmentation, and lifecycle logic.

MVP Demo Prototyping

Rapidly design and prototype minimum viable product (MVP) concepts or demo experiences to support early-stage validation, stakeholder alignment, and user testing. Use interactive tools to simulate product functionality, business logic, and core UX flows.

Front-End Collaboration & Handoff

Deliver pixel-perfect specs and work closely with developers for seamless implementation.

Data-Driven Optimization & Experimentation

Use A / B testing, heatmaps, interviews, and analytics tools to inform iterative design improvements.

Key Responsibilities

Create and optimize digital experiences that align with both business objectives and user needs-especially in growth-stage products and services.

Lead the design of user journeys, prototypes, and final visual UI across landing pages, emails, apps, dashboards, and campaign flows.

Conduct heuristic evaluations and analytics reviews to identify drop-off points and opportunity areas for improvement.

Translate CRO hypotheses into testable designs and track performance through analytics platforms like GA4 or alike.

Design CRM journeys and campaign assets aligned with lifecycle stages, segmentation, and personalization strategies.

Present findings, concepts, and recommendations to stakeholders with clear storytelling and rationale.

Collaborate with marketing, development, product, and analytics teams to create cohesive experiences that scale.

Balance short-term iterations (tests, MVPs) with longer-term scalability and design system governance.

You're Good At

Turning business goals into intuitive, high-performing user experiences

Synthesizing user behavior, analytics, and qualitative research into design insights

Navigating complexity-designing for enterprise, B2B, and multi-stage journeys

Communicating design rationale and experimentation strategy to stakeholders

Balancing hands-on craft with a strategic mindset

Working collaboratively across design, dev, marketing, and analytics teams

Adapting quickly to changing priorities in a global, matrixed team environment

What You'll Bring

7+ years of experience in UX / UI design, CRO, and / or digital experience design in a product or agency environment

Proven ability to improve conversion, reduce friction, and increase engagement through design

Experience with CRM platforms such as Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud, etc.

Deep knowledge of user-centered design principles, funnel optimization, and customer lifecycle frameworks

Strong capability in Figma, Adobe XD, or similar tools, including component libraries and responsive systems

Experience working with data and experimentation tools (e.g., A / B testing, heatmaps, session recordings)

Strong portfolio showcasing cross-channel digital experiences, experimentation, and measurable impact

Nice to Have (SFMC Technical Skills)

Hands-on experience with Journey Builder, Automation Studio, and Content Builder

Proficiency in AMPscript and HTML / CSS for responsive and personalized email design

Familiarity with SQL, SSJS, and data extension management

Experience integrating SFMC with APIs and managing data workflows

Email QA / testing experience across clients and devices

Understanding of compliance best practices and accessibility in email design

Who You'll Work With

You will be a core part of Design Studios, BCG's in-house global creative agency, composed of passionate digital professionals and design strategists. Our studios are dedicated to elevating design as a transformative force - partnering with consulting teams and clients to solve complex business challenges with creative clarity.

You'll collaborate daily with visual designers, developers, marketing strategists, data specialists, and creative leaders across the globe. Design Studios is a collaborative, cross-functional team where innovation, inspiration, and impact are at the heart of everything we do. Together, we push the boundaries of possibility to deliver bold, human-centered digital experiences that reflect the brand excellence of BCG.

Additional info

• For US locations only

In the US, we have a compensation transparency approach.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.

The base salary range for this role in Atlantais $93,000-$117,000.

This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high-end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.

In addition to your base salary, your total compensation will include a bonus of up to 16% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All of our plans provide best in class coverage :

Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children

Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs

Dental coverage, including up to $5,000 in orthodontia benefits

Vision insurance with coverage for both glasses and contact lenses annually

Reimbursement for gym memberships and other fitness activities

Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan

Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement

Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)

Paid sick time on an as needed basis

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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