Assistant Vice President Design (Dallas)

Good Maven are proud to conduct this search on behalf of our client AT&T.

This position requires office presence of a minimum of 5 days per week in Dallas, Texas, USA.

As Assistant Vice President of Product Design, you will lead the evolution of AT&Ts product design strategy across digital and physical experiences for AT&Ts consumer. This role is responsible for overseeing and scaling a multidisciplinary design organization to deliver intuitive, inclusive, and emotionally resonant customer experiences.

You will foster a culture of creativity, experimentation, and operational excellence, ensuring design is a strategic driver of innovation and business impact. This role requires a hands-on leader who can inspire teams, influence cross-functional partners, and translate customer insights into transformative product experiences.

Key Responsibilities

Product Design Leadership

• Define and drive a user-centered design vision that aligns with AT&Ts product strategy and customer promise.
• Ensure every product interaction is purposeful, elegant, and inclusive, grounded in modern design principles.

Rapid Prototyping & Innovation

Service Design & Journey Orchestration

Industrial Design Integration

Product Operations & Design Enablement

Cross-Functional Collaboration

Team Leadership & Talent Development

Qualifications

Skills & Expertise

Education

Key Outcomes

World-Class Customer Experiences : Deliver seamless, intuitive, and delightful customer interactions across AT&Ts product portfolio.

Business Growth : Drive measurable revenue, profitability, and market share growth through customer-centric design and innovation.

Operational Excellence : Establish sustainable design practices, tools, and standards that enable scalability and efficiency.

Talent Development : Build a best-in-class design organization that attracts, retains, and develops top talent, fostering a culture of excellence and creativity.

This role is ideal for a visionary leader who thrives at the intersection of customer experience, design, and business innovation. If you are passionate about creating transformative products and shaping the future of customer experience, this position offers an unparalleled opportunity to make an impact at one of the worlds leading communications platforms.

Joining AT&T comes with amazing perks and benefits :

Read more about benefits here .

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.