Manager - Social Media Marketing

Job Description

Job Description

ROLE AND PURPOSE :

• Responsible for enhancing our brand by building strong online communities through various social media platforms. The Manager - Social Media Marketing will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between followers and the AISD. The successful candidate will be skilled at collecting and reviewing social media data to develop more effective marketing campaigns.

QUALIFICATIONS :

Education / Certification :

Experience :

MAJOR RESPONSIBILITIES AND DUTIES :

In partnership with the Executive Director or Marketing & Communications, develop a comprehensive strategy with goals that results in measurable achievements on AISD's various social media channels

Manage the allocated budget resources available for advertising and boosting posts on various channels.

Collaborate with all lines of business to represent and engage internal stakeholders in AISD's social media strategy. Examples include profiling new special programs opportunities, transfer opportunities, job fairs, sports activities, fine arts achievements, corporate partners and more

Create a monthly comprehensive content calendar of activities to highlight which social posts will run, what channel they'll run on, which posts will be paid according to budget and a plan to measure results

Develop paid advertising / boosting strategies for each channel with measureable goals that demonstrate increases in engagement, lead generation, job fair registration and more

Develop social media tool kits for employees, partner organizations, etc. to assist with social media outreach

Serve as the official online spokesperson and ensure all questions and comments are responded to with courtesy and in a timely fashion