Automotive Sales Associate / Product Specialist

Job Description

Job Description

About Us :

Graff Chevrolet & GMC of Michigan City is part of the Graff Automotive Group—a family-owned, values-driven organization with over 110 years of automotive excellence. We are located on a dynamic multi-brand auto campus serving Northwest Indiana. Our team is committed to transparency, customer satisfaction, innovation, and community engagement.

Position Summary :

The Sales Consultant at Graff Chevy & GMC of Michigan City is responsible for providing an exceptional car-buying experience for customers seeking Chevy, GMC, and pre-owned vehicles. This position involves engaging with customers, identifying their vehicle needs, presenting appropriate options, and guiding them through the purchase process. The Sales Consultant will have product knowledge and excellent communication skills to close sales and build long-term relationships with customers. Achieving sales targets and maintaining a high level of customer satisfaction are key components of this role.

Key Responsibilities :

Customer Engagement : Greet customers promptly and professionally, identifying their needs and providing an exceptional, personalized car-buying experience.

Product Knowledge : Maintain up-to-date knowledge of Chevy, GMC, and pre-owned vehicle inventory, including features, pricing, and financing options to effectively answer customer inquiries and guide purchasing decisions.

Customer Follow-Up : Build and nurture relationships with customers, ensuring satisfaction and encouraging repeat business and referrals. Follow up on leads and previous customers to drive sales.

Sales Goals : Meet or exceed monthly and quarterly sales targets, contributing to the dealership’s success.

Product Demonstrations : Conduct test drives and provide detailed walkarounds of vehicles, highlighting key features and answering questions to enhance customer decision-making.

Customer Satisfaction : Ensure every customer interaction results in a positive experience, addressing any concerns or issues promptly and professionally.

Preferred Qualifications :

Automotive Sales Experience : Not necessary, will train the right candidate.

Product Knowledge : Familiarity with Chevy and GMC vehicles, as well as the automotive industry in general, will be an asset.

Customer Service Excellence : Proven ability to provide outstanding customer service, build rapport, and maintain long-term relationships with clients.

Communication Skills : Excellent verbal and written communication skills, with the ability to explain complex information in a clear and friendly manner.

Tech-Savvy : Comfortable using dealership software, CRM systems, and digital communication tools to track leads and manage customer relationships.

Sales-Driven : A goal-oriented mindset with a strong desire to meet and exceed sales targets and contribute to the success of the team.

Organizational Skills : Strong organizational and time-management skills, with the ability to handle multiple tasks and prioritize effectively.

Team Player : Ability to collaborate effectively with the sales team and other departments, such as finance and service, to provide the best customer experience.

Valid Driver's License : A valid driver’s license and a clean driving record are required.

Ideal Candidate Traits :

High integrity and professionalism.

Motivated by team success and personal accountability.

Adaptable and excited to implement processes from a growing group.

Comfortable with technology and digital retailing tools.

Why Join Graff Chevrolet of Michigan City?

Leadership opportunities across a growing multi-store campus.

Support from a centralized office and experienced ownership group.

Employee-focused culture with low turnover and high engagement.

Competitive compensation plan with bonus opportunities and benefits.

To Apply :

Submit your resume and a brief cover letter outlining your leadership experience and interest in the role.