Senior Director, Product Marketing

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Industry- (Alternative Energy)

For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.

Senior Director of Product Marketing

We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. In this pivotal role, you will drive the development and execution of marketing strategies tailored to builders and installers, supporting our growing national sales team, and ensuring our cutting-edge geothermal solutions reach the right audiences. Your expertise will be crucial in positioning our products as the premier choice for cost effective, energy-efficient heating and cooling systems.

This role is an in-person position based out of our DC headquarters in Courthouse, Arlington. Our fun, lively office is one block from Courthouse metro station (Orange and Silver lines), and only a 10 min drive / 20 min bike ride from downtown DC. Equally accessible from Northern VA, Bethesda, etc.

Key Responsibilities :

1. Develop Segment-Specific Marketing Approaches

Work closely with sales and executive leadership to create marketing strategies tailored to our different customer segments

Employ a combination of direct sales initiatives, industry events, ad campaigns, and PR efforts to boost customer adoption

Identify, evaluate, and prioritize participation in regional events that align with our sales objectives

2. Collateral Development

Craft sales messaging that best communicates Dandelion’s value propositions to our various stakeholders

Prepare and refine engaging pitch decks for our sales team to present our products to prospects and partners

Develop high-quality website content, including blog posts that highlight industry insights and company updates

Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications.

3. Manage the Company’s Digital Presence

Oversee the company’s website, ensuring it is optimized for search engine visibility (SEO) and search engine marketing (SEM), and manage our social media channels to enhance online presence

Drive lead generation through targeted ad campaigns designed to attract and convert potential customers

Continuously monitor and analyze marketing performance metrics to measure the effectiveness of our digital efforts

4. Market Analysis

Compile a comprehensive list of target customers based on market research and segmentation analysis

Maintain thorough competitive intelligence to understand the strengths and weaknesses of competitors

Stay informed about industry trends and best practices

Qualifications

8+ years experience in a product marketing role

Experience working at B2B companies with large, national, enterprise sales teams

Experience working in a startup environment

Bachelors degree from a four year university (honors always recognized!)

Strong analytical skills with the ability to think from first principles and solve new problems

Equal Employment Opportunity Statement

Gravity IT Resources is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. All employment decisions are based on qualifications, merit, and business needs.

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