Talent.com
Associate Director, Strategy & Analytics

Associate Director, Strategy & Analytics

InfluentialBoston, MA, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer :

  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more!

Influential, is looking for a Associate Director of Strategy and Analytics to provide oversight and drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients' business goals. This role works directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team.

In general, on a typical day you will :

  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
  • Ensure account media plan, messaging and measurement approach aligns with the account strategy and client's business goals
  • Present / pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes
  • Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
  • Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
  • Elevate the team's skill level and knowledge in strategy by creating frameworks and mental models that can be replicated across portfolio teams

    • Being an Associate Director of Strategy and Analytics requires :

  • Bachelor's degree or equivalent experience
  • 7+ years agency experience in media buying / planning, omni-channel marketing, or previous strategy roles
  • Strong analytical skills and hands-on experience with tools such as SQL, Python, R, Tableau, and / or Datorama
  • Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
  • Expertise in media planning tools such as YouGov, GWI, Helixa, and Simmons
  • Experience constructing Boolean queries and using social listening tools (i.e. Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
  • Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
  • Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
  • Solid understanding of media buying and channel allocation best practices
  • Strong presentation skills and the ability to articulate and apply strategic thinking
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
  • Stay up to date on the latest trends and innovations in the social realm
  • Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists

    • Bonus points if :

  • Experience at a marketing-tech or media start-up
  • You're passionate about social media and / or influencer marketing

    • Salary range : $110,000 - $125,000

    About Influential

    Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

    Influential is an equal opportunity employer.

    Privacy Notice for California Job Applicants

    Create a job alert for this search

    Director Strategy • Boston, MA, US

    Related jobs
    • Promoted
    Executive Director of Strategy

    Executive Director of Strategy

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for an Executive Director, Strategy & Transformation.Key Responsibilities Define and execute a comprehensive AI / ML strategy aligning with enterprise goals Identify and lead ...Show moreLast updated: 2 days ago
    • Promoted
    Director of Product Policy

    Director of Product Policy

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Director of Policy Strategy.Key Responsibilities Lead a global team to develop policy strategies aligning with product goals Serve as a strategic advisor, integrating ...Show moreLast updated: 1 day ago
    • Promoted
    Director, Strategy Advancement

    Director, Strategy Advancement

    Humana IncBoston, MA, United States
    Full-time
    Become a part of our caring community and help us put health first.The Director of Strategy Advancement for Associate Technology Experience (ATX) will provide visionary leadership across product, e...Show moreLast updated: 10 days ago
    • Promoted
    Associate Director, Research Strategy Development and Internal Consulting

    Associate Director, Research Strategy Development and Internal Consulting

    Takeda PharmaceuticalsCambridge, MA, US
    Full-time
    Associate Director, Research Strategy Development And Internal Consulting.Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director, Customer Strategy & Execution

    Associate Director, Customer Strategy & Execution

    Vertex Pharmaceuticals (San Diego) LLCBoston, MA, United States
    Full-time
    Associate Director, Customer Strategy & Execution page is loaded## Associate Director, Customer Strategy & Executionlocations : Boston, MAtime type : Full timeposted on : Posted Yesterdayjob req...Show moreLast updated: 21 days ago
    • Promoted
    Client Partnership Director

    Client Partnership Director

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Director, Client Partnership responsible for client success and growth across a group of clients. Key Responsibilities Manage a client portfolio delivering $2M - $5M ann...Show moreLast updated: 1 day ago
    • Promoted
    Associate Director, Corporate Strategy

    Associate Director, Corporate Strategy

    Great MindsBoston, MA, United States
    Full-time
    Great Minds is a high-growth, mission-driven organization founded by educators in 2007.As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging...Show moreLast updated: 30+ days ago
    • Promoted
    Market Access Analytics & Insights Associate Director

    Market Access Analytics & Insights Associate Director

    VertexBoston, MA, US
    Full-time
    Associate Director Of Access Strategy Analytics & Insights.Vertex is seeking to hire an Associate Director of Access Strategy Analytics & Insights to join the US Market Access (USMA) team within th...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Associate Director, Clinical Data Management

    Associate Director, Clinical Data Management

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for an Associate Director, Clinical Data Management.Key Responsibilities Oversee clinical data management activities for multiple studies, including eCRF development, data cl...Show moreLast updated: 15 hours ago
    • Promoted
    Associate Director, Experience Strategy

    Associate Director, Experience Strategy

    UNAVAILABLEBoston, MA, United States
    Full-time
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...Show moreLast updated: 26 days ago
    • Promoted
    Market Access Analytics & Insights Associate Director

    Market Access Analytics & Insights Associate Director

    Vertex PharmaceuticalsBoston, Massachusetts, US
    Full-time
    Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. Associate Director of Access Strategy Analytics & Insights.U...Show moreLast updated: 3 days ago
    • Promoted
    Associate Director, Financial Planning and Analysis

    Associate Director, Financial Planning and Analysis

    ArdelyxWaltham, MA, United States
    Full-time
    Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medic...Show moreLast updated: 7 days ago
    • Promoted
    Associate Director, Corporate Strategy, New Businesses & Integration

    Associate Director, Corporate Strategy, New Businesses & Integration

    BiogenCambridge, MA, US
    Full-time
    Corporate Strategy & New Business Integration.The Corporate Strategy & New Business Integration (CS&NBI) team, part of Biogen's Corporate Development organization, advises Biogen's Executive Commit...Show moreLast updated: 30+ days ago
    • Promoted
    Associat Director, Corporate Strategy

    Associat Director, Corporate Strategy

    MapLight TherapeuticsBurlington, MA, US
    Full-time
    Associate Director, Corporate Strategy.MapLight Therapeutics is a clinical stage biotech company that focuses on drug discovery for central nervous system disorders. We combine cutting-edge technolo...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director of Strategy

    Associate Director of Strategy

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for an Associate Director, Strategy & Analytics.Key Responsibilities Develop insight-driven strategies for account growth and new business opportunities Drive strategic dire...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Strategic Initiatives Lead

    Strategic Initiatives Lead

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Global Industries and Solutions Strategic Initiatives Lead (Retail / CPG).Key Responsibilities Drive end-to-end initiative success across the organization, ensuring effec...Show moreLast updated: 13 hours ago
    • Promoted
    Director of Search Strategy

    Director of Search Strategy

    VirtualVocationsDorchester, Massachusetts, United States
    Full-time
    A company is looking for a Group Director, Search (Remote).Key Responsibilities Lead and manage SEM channel specialists and account leads, overseeing client partnerships and contract negotiations...Show moreLast updated: 1 day ago
    • Promoted
    Search Director

    Search Director

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Group Director, Search (Remote).Key Responsibilities Lead and manage a team of SEM channel specialists and Account Leads, overseeing client partnerships and contract ne...Show moreLast updated: 1 day ago
    • Promoted
    Associate Director, Analytical Development

    Associate Director, Analytical Development

    VertexBoston, MA, US
    Full-time
    Associate Director, Analytical CMC Strategy.Vertex Pharmaceuticals is seeking a highly motivated, collaborative, and innovative Associate Director specializing in analytical CMC strategy to provide...Show moreLast updated: 30+ days ago
    • Promoted
    Associate Director, Strategic Initiatives

    Associate Director, Strategic Initiatives

    Takeda PharmaceuticalsCambridge, MA, US
    Full-time
    Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as an Associate Director, Strategic Initiatives in our Cambridge office.At T...Show moreLast updated: 30+ days ago