Channel Marketing Analyst

Job Description :

In this role, you will play a pivotal role in driving data-driven decision-making and strategic planning for the channel marketing team. You’ll build a strong partnership with the channel marketing and alliances teams, helping them to solve systems, process, technology, and reporting challenges from within the Marketing Operations team. Your primary responsibilities will include identifying business challenges, gathering business requirements, and navigating complex data environments to enable channel marketing and alliance teams to accurately report on and grow their businesses. This individual will possess strong oral and written communications skills to effectively translate business pain points into scalable process improvements which minimize system disruption. Additional tasks include supporting change management activities to ensure successful adoption across the organization. Strong analytical skills, proficiency in various marketing systems, and a keen understanding of channel marketing principles are essential for success in this role.

Responsibilities :

• Collaborate with stakeholders to breakdown complex business issues into simplistic objectives and requirements
• Coordinate workshops with cross-functional teams to identify dependencies
• Conduct risk assessments to mitigate disruptions
• Support development of business cases and project plans
• Analyze data to identify trends, patterns, and insights
• Establish forecasting and performance metrics to drive data driven recommendations for continuous improvement
• Development of documentation and diagrams outlining new or enhanced business processes
• Assist in testing and quality assurance activities
• Provide user education and enablement materials for end users
• Help to evolve the following business processes in close collaboration w / channel and alliance marketing teams
• Campaign Management and Measurement
• Lead and account scoring
• Lead management
• Lead routing
• Partner lead handoff processes
• Workflow / rule-based notifications

Requirements :

o  Marketo

o  Salesforce

o  Zoominfo

o  Openprise