Sales & Marketing Analyst

Sales & Marketing Analyst

As a Sales & Marketing Analyst, you will be responsible for developing and preparing business analysis and strategies in coordination with the North America business team's goals and objectives. Develop and maintain both ongoing and ad-hoc reports in the sales report generator and administer roles and permissions. Develop industry-standard marketing metrics that are utilized to measure and improve our customer satisfaction. Provide support to sales and marketing functions, including sales and gross margin analysis, product line analysis, new product sales reporting, pricing strategies, and forecasting. Work on projects that explore potential marketing strategies that can help transform PLP's branding and promotional efforts.

Duties & Responsibilities :

• Works closely with the Sales and Marketing team to analyze markets and develop impactful strategies to strengthen PLP's position in the markets which we serve.
• Lead development and administration of the Business Intelligence reporting tool as related to Sales & tool functions and serve as key interface with the Corporate IT Department.
• Develop dashboard(s) and visualization tools to present Market (various) Pricing Strategies for sales management.
• Maintain development of 'Members Only' portal, with support of Corporate IT Department, enhancing capabilities to meet market and customer requirements.
• Develops and prepares monthly financial analysis of business performance for the North America business team, including reports and performance scorecards.
• Works with the sales management team on developing annual sales forecast, in conjunction with Finance department.
• Initiates programs for developing and reviewing financial performance metrics by product and customer and develops plans for improving profitability. Works closely with Finance, Engineering and Manufacturing.
• Coordinate and maintain Distributor Marketing Agreements & Incentive / Rebate Programs.
• Manages the Customer Satisfaction survey process, issuing surveys, summarizing results, and implementing action plans to address customer concerns.
• Monitor and finalize monthly direct commission and point-of-sale reports for external manufacturing representatives.
• Assists with market / industry research in support of New Business Development activities.
• Develop and maintain Market and Competitor Analysis database.
• Supports the global sales database by maintaining permissions and report formats.

Qualifications & Requirements :

Schedule :

Fulltime - Standard office hours with flextime.

Benefits :