Vice President of Marketing & Growth

Vice President of Marketing & Growth

About the Company

Innovative provider of data-driven marketing solutions for community banks & credit unions

Industry

Marketing and Advertising

Type

Privately Held

Founded

2007

Employees

51-200

Specialties

• Data Analytics
• Direct Marketing Services
• Multi-Channel Marketing Strategies
• Cross Sell Marketing Campaigns
• Onboarding
• digital marketing
• and Performance Marketing

About the Role

The Company is seeking a Director / VP of Marketing and Growth to take on the role of a go-to-market leader. This is a pivotal position, as the successful candidate will be the first to build a high-performance marketing function, serving as the chief storyteller and GTM strategist. The role is highly visible and impactful, with a focus on shaping the brand's market presence, launching new offerings, and driving relationship-centric growth. The ideal candidate will have 6-10 years' experience in B2B SaaS or fintech marketing, with a proven track record of contributing to significant business growth and experience in marketing to C-suite executives. Responsibilities include leading the go-to-market strategy, defining messaging frameworks, and aligning closely with sales, product, and RevOps teams. The role also involves designing campaigns for both cross-sell and new logo growth, with a strong emphasis on ABM-style plays anchored in relationships and referrals. The successful candidate will thrive in a lean, hands-on environment, be data-fluent, and have strong cross-functional collaboration skills. Experience in traditional or conservative industries, particularly in the fintech, banking, or regulated sectors, is a bonus. The role requires a leader who is comfortable with all aspects of marketing, from writing copy to analyzing performance, and who is adept at supporting remote, distributed teams. The company values curiosity, transparency, partnership, and a proactive approach to adding value for clients and colleagues. If you are a results-driven marketing professional with a passion for making a meaningful impact and are ready to take on a challenging and rewarding leadership role, this opportunity is for you.

Hiring Manager Title

CRO

Travel Percent

Less than 10%

Functions