Director, Public Relations and Marketing (IN-HOUSE ONLY)

IN-HOUSE ONLY : This position is open to internal permanent and temporary Coast Community College District (CCCD) employees to apply. External candidates are not eligible to apply. If you are not a current active employee with CCCD, please do not apply at this time.

Coastline College, established in 1976 as the nation’s first campus-free college, has evolved from a “college beyond walls” into a leader in online, competency-based, correspondence, and in-person education. Serving diverse student populations, Coastline offers associate degrees and certificates that lead to career advancement, transfer, and personal empowerment. Committed to equity, we meet students where they are, delivering innovative instruction and services to promote success, as reflected in our College mission :

Mission & Values

We value and respect diversity in all its forms and seek candidates whose professional experience and service advance anti-racism, equity, and social justice. Successful candidates will help all students, regardless of background, achieve their educational goals, particularly those from historically underrepresented communities.

About the Position

Plans, organizes and directs strategic communications, marketing, and outreach supporting the community college system. Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services. Serves the President as the top public information and media communications professional and advisor.

Distinguishing Career Features

The Director, Public Relations and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the College’s community relations and public information goals and strategies. ... The Director requires considerable skill at and considerable experience at mobilizing and managing campus-wide efforts to support and advocate specific strategic initiatives in alignment with District-level directives.

Essential Duties and Responsibilities

• Plans, organizes, and directs the work of the Public Information and Marketing department, directing, and coordinating services that keeps staff and the community engaged, proactively addresses public affairs and information, and aggressively markets the College (and the District) to prospective and current students and alumni.
• Plans, develops, coordinates and implements programs of marketing, student recruitment, and marketing / media relations serving both internal and external audiences of the College.
• Facilitates and creates the College’s image and ‘branding’ as well a social media presence via mobile, PDA, and computer, with the community and its potential students, sponsors, and donors. Facilitates outreach programs to ensure presence at college and community events, conferences, schools, and general meetings.
• Advises the President and other administrators on issues related to communications (e.g., internal communications, media relations, constituency correspondence) by producing, writing, and editing materials, advising on media relations, and preparing other information for public consumption.
• Assists and advises in communications on sensitive public issues in order to appropriately position the College with the media and general public.
• Directs the College's media relations activities, including personal contact with media, preparation of press releases and other written communications, and providing appropriate responses to media inquiries.
• Directs, prepares, and reviews press releases, public service announcements, photographs and other media materials on a regular basis that interpret the College to its internal and external publics.
• Coordinates information gathering from the divisions, departments, units, offices and individuals of the college for use in preparation of news releases. This includes working with the athletic department to enhance sports coverage.
• Develops, reviews, edits and directs production of a wide variety of communications and informational resources and materials, including fact sheets, brochures, articles, reports, news releases, advertising, and live and taped broadcasting via television and web sites.
• Develops and implements campaigns and strategies to enhance visibility with enrollment of students, including those with special needs. Seeks out publicity to enhance the recruitment of students and business clients who may use College resources.
• May direct the process for and development of College catalogs and related technical and promotional materials. In that capacity, manages compilation of course offerings and general information into formats and layouts suitable for public distribution and access.
• Performs other related duties as assigned that support the objective of the position.
• Required to abide by all District policies and procedures including Board Policy 3050 – Code of Professional Ethics.

Qualifications

Knowledge and Skills

Abilities

Physical Abilities

Education and Experience

The position typically requires a Master’s degree in Business, Communication or Journalism public policy, or related discipline. Bachelor’s degree and eight years of experience may be accepted. Communications, Marketing, Public Relations, Advertising and Social Media are preferred fields of experience. Or, any combination of education and experience which would provide the required equivalent qualifications for the position.

Licenses and Certificates

Requires a valid driver license.

Working Conditions : Work is performed indoors where minimal safety considerations exist.

This job specification describes the general nature of the work performed, representative duties as well as the typical qualifications needed for acceptable performance. It is not intended to be a complete list of all responsibilities, duties, work steps, and skills required of the job. IN-HOUSE ONLY : This position is open to internal permanent and temporary Coast Community College District (CCCD) employees to apply. External candidates are not eligible to apply. If you are not a current active employee with CCCD, please do not apply at this time.

Note : Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

This is a full-time, classified administrator position. The normal hours of work will be Monday through Friday 8 : 00 am to 5 : 00 pm, with the flexibility to occasionally work extended hours and / or weekends, if necessary, to meet the department's needs. The effective date of employment will be arranged with the supervisor. The District provides medical, dental, and vision insurance for the employee and eligible dependents and life insurance for the employee. (Salary Schedule : DG-9)

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment. The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX. (Reference : BP / AP 5910 ) The Coast Community College District celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators, and faculty thrive. Individuals interested in advancing the District's strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

Pay Philosophy : Coast Community College District, through policies, practices, and other benefit programs, delivers a fair and equitable total compensation program that promotes equal employment opportunity, inclusion, and workforce vitality. In general, it is the policy of the District to place new employees at the first step of the salary grade. All movement on the salary schedule will occur July 1 of each year for all classified employees.

Application Requirements

Application materials must be electronically submitted online at to be considered for employment.

Incomplete applications, application materials submitted by mail, and documents not requested in the job announcement will not be considered. Please note that the district does not return materials submitted in the application process (copies of original supporting documents are acceptable).

A complete application packet includes :

Submit an application online at :

Coast Community College District – Human Resources

1370 Adams Avenue, Costa Mesa, CA 92626

Individuals who need reasonable accommodations in accordance with ADA should notify the Human Resources Office for assistance or call . Note : We have a strong focus and importance on D.E.I.A. and Anti-Racism (Diversity, Equity, Inclusion, Accessibility and will be actively listening, assessing, and evaluating this throughout each stage of the application, recruitment, and interview process.

Submission of all required application information and materials is the responsibility of the applicant. All application materials become the property of the Coast Community College District and will NOT be copied or returned. To ensure consistency and fairness to all applicants, please do not submit materials in addition to those requested. Additional materials will not be considered or returned. Be sure to complete all questions and sections of the application. If you do not know an answer, please indicate so, but do not leave any space blank.

All applications will be screened under a process of utmost confidentiality by a committee of representatives from the college community. Please note : Possession of the minimum qualifications does not ensure an interview.

Any documents that you are unable to attach can be emailed to Emails must clearly indicate the job you are applying to and your full name.

Selection Procedure

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