PPC Specialist

Ppc Specialist

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.

We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We're proud of our history and we want talented people to join us as we continue to grow!

Position Overview

The PPC Specialist is responsible for the execution, optimization, and management of PPC campaigns run through Google Ads across all of Bonneville, including Search, YouTube, & Mobile App promotion, to enable the delivery of impactful results for Bonneville's clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.

Note : Work configurations are subject to change based on business needs and at company discretion.

This position is a hybrid role; we require the employee to work at our local market site one day per month. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.

What You Will Do :

Primary job duties will include, but are not limited to :

• Build, launch and optimize multiple PPC campaigns.
• Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• In-depth keyword research and planning (discovery and expansion). Ongoing keyword evaluation and optimization. Utilizing auction insights, negative keyword lists and ROI metrics.
• Set up tracking and goals for campaigns utilizing Google Tag Manager, GA4 and possibly outside CRM.
• Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards).
• Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand.
• Collaborate with other markets & teams to ensure campaign goals and expectations are met and campaigns strategies are collaborated on.
• Work closely with other PPC Specialists for recommendations and campaign optimizations.

Skills and Experience We Are Looking For :

Physical Demands

Compensation Range

$50,350 - $70,500

Salary will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks. This role is eligible to earn quarterly bonuses based on performance and hitting established metrics.

What We Offer You : Check Out Our Bonneville Benefits!

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority / female / disability PWDNET / veteran are encouraged to apply.