Email Marketing Manager

A company is looking for an Email Marketing Manager to enhance lifecycle marketing and nurture strategies.

Key Responsibilities

Define and execute email marketing strategies to improve engagement and conversion rates

Maintain a holistic view of email frequency and messaging to ensure consistent engagement

Develop buyer personas and segments to inform targeting and personalization strategies

Required Qualifications

4+ years of experience in email or lifecycle marketing, preferably in B2B tech or cybersecurity

Strong strategic thinking for overall email programs and ownership of email marketing strategy

Understanding of segmentation, automation, and personalization best practices

Hands-on experience with marketing automation platforms like HubSpot or Marketo

Analytical mindset with the ability to interpret performance data