Manager, Content Strategy, Film / Kids

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Manager, Content Strategy will be an integral member of the team responsible for developing Peacock's holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The Manager position will report to the Vice President of Content Strategy and will focus primarily on film and kids programming.

Key group responsibilities include :

• Oversight of Peacock's Film and Kids investment decisions, including setting volume benchmarks, assessing title popularity and quality, considering demographic targets, programming around genre and seasonality needs, and optimizing all decisions with a focus on Peacock KPIs
• Partnering with Peacock leadership (and the larger Programming team) in developing holistic content strategy, overseeing content spend allocation by content type, and helping to prioritize content needs across verticals
• Creating, improving, and updating in-depth valuation models to deliver actionable recommendations that guide strategic decision-making
• Working closely with the Peacock Acquisitions team to help evaluate film acquisition opportunities through a data-driven lens
• Collaborating with Peacock Scheduling (and UFEG / Universal Pictures) to optimize Peacock's film release schedule, maximize user acquisition and engagement, and address scheduling gaps
• Partnering with Finance, Data Science, and Acquisitions on content pro formas related to major content decisions
• Assisting the Acquisitions team at various stages of content negotiations by providing timely analyses in reaction to evolving deal conditions and terms
• Developing performance targets for different content types based on user acquisition, engagement, efficiency, and other KPIs
• Compiling post-mortem analyses to determine areas for optimization and improvement
• Developing presentations for Peacock and NBCUniversal leadership on content strategy opportunities, comprehensive reviews of content verticals, and robust answers to complex and nuanced business questions
• Responding to ad hoc requests with thoughtful, robust, and timely analysis in coordination with cross-functional partners
• Conducting sophisticated market research (incorporating both first and third-party data), tracking competitive streaming and relevant broader media industry trends

Qualifications

Desired Characteristics :

Additional Requirements :

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range : $90,000-$120,000 (bonus eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.