Brand Manager / Sales Enablement

Description

BRAND MANAGER / SALES ENABLEMENT

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish. Come join our amazing Brand Marketing Team for these leading industry brands!

Check us out on Cannon , Minn Kota and Humminbird , or find us on Instagram and Facebook !

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

What you will do :

The person in this role serves as a strategic bridge between Brand and Sales, leading the development and execution of retail brand strategy and field marketing activation. This role is responsible for aligning brand objectives with sales initiatives, managing major trade and customer events, and overseeing the field marketing team to ensure consistent and impactful brand presence across all customer touchpoints.

• Leads the development and execution of retail brand strategy, including in-store experience, point-of service (POS), display, promotions, sell sheets, and customer presentations.
• Acts as a strategic integrator between Brand and Sales to ensure alignment on go-to-market plans and retail execution.
• Provides leadership and structure to the Field Marketing Team and technical representatives, ensuring brand consistency and strategic focus in the field. Coaches and supports field marketing execution while also serving as a hands-on contributor to key initiatives.
• Oversees planning and execution of major trade events, collaborating with Sales and Brand teams to ensure alignment and impact.
• Partners cross-functionally with Creative, Digital, Brand / Product, and Sales teams to develop and deploy integrated marketing programs.
• Develops KPIs and reporting mechanisms to evaluate the effectiveness of sales enablement and field marketing initiatives.
• Ensures all retail and trade marketing efforts are aligned with brand positioning and consumer segmentation strategies.
• Performs other duties as assigned.

Supervisory / Management Responsibilities :

What you need to succeed :

A few pointers about our culture :

What you will receive :

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at to let us know the nature of your request and your contact information.

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories : Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include : Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $592.8 million global enterprise with around 1,300 employees across 20 countries.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.