Head of Digital Sales

Head of Digital Sales – Liberty Mutual Insurance

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Base Pay Range

$175,000.00 / yr - $315,000.00 / yr

About the Role

Come build and scale the engine behind our Personal Lines growth. As Head of Digital Sales, you’ll be the leader for digital sales channel, setting the vision, turning strategy into outcomes, and orchestrating cross-functional execution to move the numbers that matter. This is an individual contributor role with no direct reports, where you lead through influence to drive outcomes.

Key Responsibilities

• Set the vision and own the digital sales strategy for Personal Lines, tightly aligned to Direct Distribution goals to drive outsized growth, profitability, and a standout customer experience.
• Turn strategy into a crisp, sequenced roadmap—deliver quick wins while building the platforms, data, and capabilities that power long-term advantage.
• Lead cross-functional execution with marketing, product, experience, technology, analytics—prioritize ruthlessly and deliver initiatives that move conversion, retention, and engagement.
• Implement end-to-end funnel analytics to build visibility into performance, separate signal from noise, and use insights to focus resources where they have the biggest impact.
• Run bold A / B and multivariate tests, personalize at scale, double down on winners, and sunset what doesn’t perform.
• Optimize the entire digital journey—from discovery to purchase and beyond—so every touchpoint is frictionless, high-converting, and loyalty-building.
• Communicate results and recommendations to senior leaders to secure alignment, resources, and momentum.
• Track digital trends and competitive landscape, surfacing emerging technologies or partnerships (AI, data) that give our channel an edge.

Qualifications

Why This Role

Pay Philosophy

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and / or bonus earnings at rates that vary.

Benefits

As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.

We are dedicated to fostering an inclusive environment where employees from all backgrounds can build long and meaningful careers. By actively seeking employee feedback and amplifying the voices of our seven Employee Resource Groups (ERGs), which are open to all, we create an environment where every individual can make a meaningful impact so we continue to meet the evolving needs of our customers.

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit : https : / / LMI.co / Benefits

Equal Opportunity

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices

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