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Marketing Automation Specialist

Marketing Automation Specialist

MediabistroMenlo Park, CA, United States
30+ days ago
Job type
  • Full-time
  • Temporary
Job description

4 days ago Be among the first 25 applicants

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This range is provided by Russell Tobin. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$50.00 / hr - $68.00 / hr

Senior Associate Recruiter at Russell Tobin

Job Title : Marketing Automation Specialist (Marketing Associate IV)

Location : Remote (PST preferred) or Onsite in Menlo Park, CA

Pay : $50 - $68 / hour

Duration : 12-month contract (possibility of extension or conversion)

About the Role

Were seeking a detail-oriented and technically skilled Marketing Automation Specialist to join a high-performing Automation & Delivery team. This role is ideal for someone with 57 years of hands-on experience in Salesforce Marketing Cloud (SFMC) and a deep understanding of audience segmentation, personalization, and dynamic content.

In this position, youll lead the technical execution of multi-channel campaignsincluding email, event pages, and messagingby building scalable, real-time experiences. The right candidate will be passionate about campaign automation, data integration, and operational excellence.

Key Responsibilities

  • Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
  • Create dynamic content using Movable Ink, AMPscript, and SSJS
  • Segment audiences and build logic using SQL and Salesforce Data Cloud
  • Manage webinar / event registration pages and landing pages using Splash
  • Partner with Marketing Tech, Analytics, and Creative teams to ensure campaign success
  • Support campaign tagging, measurement, attribution, and reporting
  • Ensure campaign quality and data governance standards are met
  • Coordinate campaign assets using Highspot and similar tools
  • Continuously optimize performance across marketing automation workflows

Qualifications

Required :

  • 57 years of experience using SFMC with deep knowledge of :
  • Journey Builder
  • Automation Studio
  • Email Studio
  • Content Builder
  • Strong command of AMPscript, SSJS, and SQL for data integration and segmentation
  • Experience using Salesforce Data Cloud for audience targeting
  • Familiarity with campaign tools like Movable Ink, Splash, and Highspot
  • Strong organizational, time management, and QA skills
  • Experience working cross-functionally to manage complex campaign delivery
  • Self-starter with a proactive mindset and eye for continuous improvement

    • Nice to Have :

  • Experience integrating chat automation tools into marketing workflows
  • Understanding of tagging strategies and conversion funnel metrics
  • Strong communication skills and ability to deliver high-quality work on time
  • Experience with tools like Knack, Tableau, or similar

    • Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

    Seniority level

    Associate

    Employment type

    Full-time

    Job function

    Marketing

    Industries

    Social Networking Platforms and Software Development

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    Automation Specialist • Menlo Park, CA, United States