Senior Lead Marketing Activation Manager

Field Activation Manager

Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and company from the people up committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Field Activation Manager will play a pivotal role in the marketing team, responsible for implementing and executing strategic initiatives designed to create deals, drive business growth, and support sales activation efforts. This position requires a proactive and relationship-oriented individual who can manage segment-specific programs to achieve business growth in partnership with our sales team.

The Main Responsibilities

Marketing Funnel Visibility : Monitor and optimize visibility at each stage of the marketing funnel to ensure effective lead nurturing and conversion.

Deal Creation : Develop and implement strategies to decrease seller corrupt time and generate new business opportunities.

Deal Acceleration : Drive initiatives to expedite the sales cycle and improve conversion rates and deal size.

Events : Plan, coordinate, and execute events that generate new deals.

Sales Activation : Collaborate with sales teams to update and action on key initiatives in partnership with our enablement team.

Feedback Loop : Maintain feedback mechanisms to collect and analyze data from customers and sales teams, refining marketing efforts accordingly.

Segment Programs : Design targeted marketing programs for specific market segments to maximize engagement and ROI.

What We Look For in a Candidate

Minimum Qualifications :

• Bachelor's degree in marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a focus on field activation or similar roles.
• Strong organizational and project management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze data and performance metrics.
• Experience in event planning and execution.
• Creative thinking and problem-solving abilities.
• Proficiency in current marketing trends and best practices.

Compensation : This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges :

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

Equal Employment Opportunities : We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer : The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.