Global Director of Demand Generation

As the Global Director of Demand Generation , you’ll own the global strategy and execution that drives pipeline and revenue growth. You’ll lead integrated programs across digital, ABM, field, and lifecycle marketing—aligning closely with Sales, Product Marketing, Channel, and Customer Success. This is a highly visible, results-oriented role for a strategic builder who can balance creativity, operational rigor, and performance discipline to scale predictable growth.

Phocas is at a pivotal stage of global expansion and transformation. With strong product-market fit and growing demand in key verticals, we are building the next generation of our go-to-market strategy. Demand Generation sits at the heart of this transformation—connecting brand awareness, lead acquisition, and customer expansion into a unified revenue engine.

The Global Director of Demand Generation will be responsible for ensuring marketing investments deliver measurable impact—optimizing performance, improving acquisition efficiency, and scaling global campaign operations to support Phocas’ ambitious growth targets.

Why This Role Matters

• Pipeline Growth : Consistently generate qualified pipeline aligned to global revenue targets.
• Efficiency & ROI : Optimize channels and funnels to ensure customer acquisition costs and payback periods meet organizational goals.
• Scalability : Build a repeatable, data-driven demand engine capable of supporting multi-region growth.
• Cross-Functional Impact : Bridge Marketing, Sales, and Customer Success to create alignment across the full customer lifecycle.

What You Will Be Responsible For

Who We Are Looking For

Bonus if You Have

Why Phocas?

Phocas Software is a profitable, growing SaaS company with a loyal customer base and a category-leading product. With a clear path toward scaling from $70M to $250M and a reimagined GTM structure, this is a prime moment to join and shape the future of how we deliver value to customers.

You’ll have executive-level visibility, global scope, and the mandate to build a world-class delivery organization. This is a greenfield opportunity to design how Professional Services accelerates customer adoption, drives measurable time‑to‑value, and fuels long‑term customer success—all while operating at cost neutral or better.

If you’re energized by transformation, growth, and the chance to build a revenue‑impacting services team that delivers meaningful outcomes for customers at scale, this is the role for you.

We know that fun is different for everyone. So, if you want to try out innovative approaches to sales, lead a project, save the planet, or spend more time with your favourite people outside work, you’ll have our full support.

As long as you’re doing what brings you joy, the rest falls into place. Think less stress, higher performance, more energy and all‑round nicer human. Your friends and family will be delighted.

Create your happy place

Benefits

Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

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