Staff Marketing Data Analyst

Description

The Staff Marketing Data Analyst is responsible for building and optimizing interactive Tableau dashboards to track marketing KPIs, campaign performance, customer segmentation, and business trends.This position is also responsible for presenting results to leadership, recommending strategies, and proactively identifying opportunities for the Marketing organization.

Here's what you can expect from the job and what you need to be successful :

Job Duties

• Identify and interpret marketing performance metrics to inform on successes, efficiencies, and opportunities and communicate actions to enhance performance
• Work with marketing leadership to inform marketing strategies and drive performance through the marketing organization
• Develop ad hoc reports, custom reports and dashboards to provide deeper marketing insights as well as quantify marketing initiativesacross all lines of business
• Build and automate the collection, storage, automation and organization of data for all marketing functions to measure performance, segmentation criteria, market research, logistics, member and prospective member behavioral and transactional data, as well as other marketing strategies and initiatives
• Discover, interpret and evaluate complex insights on irregularities, trends, and overall performance
• Use a multitude of systems and programs while partnering cross-functionally across the organization to identify opportunities, strengths and effectiveness of marketing strategy and execute action plans for future advancements
• Articulate performance analyses, observations and insights to various audiences including marketing colleagues, business leaders, and executives while providing recommendations
• Optimize Tableau dashboards for performance, UX / UI design, and automated data refresh schedules
• Train marketing teams on Tableau reporting best practices and self-service analytics capabilities

Essential Skills

Location : Hillsboro, OR 97124 | (HYBRID)

Target Compensation in Hillsboro, OR : $115k - $128k annually + annual bonus

Benefits options include :

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First Tech is not currently offering Visa transfer / sponsorship for this position

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