Senior Acquisition Content Marketer, Apple Ads

Senior Acquisition Content Marketer, Apple Ads

New York City, New York, United States

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact : We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description

We're looking for an experienced B2B marketer to oversee our acquisition marketing initiatives for Apple Ads. You'll serve a new, critical role on our Worldwide Growth Marketing team. We're here to help make it easy for small- to medium-sized businesses to grow and find success with an advertising experience that only Apple can deliver. Your primary goal is to identify the most impactful opportunities to reach high-potential prospective customers who are likely to run campaigns with Apple Ads. You'll complement your efforts by launching new and innovative ways to keep engagement high and relevant for people who've shown interest in learning more about us. The work you do is designed to inform, guide, and make it easy for people to start advertising with Apple.

You’ll be responsible for :

Leading our entire marketing strategy on how we engage with prospective customers from the moment we capture their initial interest to the time they’re ready to run their first ad campaign.

Thinking creatively to better promote Apple Ads using our marketing communications channels, along with key partners across Apple who already engage with the right types of businesses.

Collaborating closely with our Sales team to promote the right one-to-one support options, at the right time, for prospective customers who need more guidance or help getting set up.

Working cross-functionally to define performance benchmarks and establish how we continually test, measure, and make improvements to our demand generation marketing efforts.

Enhancing our acquisition initiatives by influencing and tapping into the work being developed by our other growth marketers from online learning to advertiser journey communications.

If this sounds like you, and you want to be part of a marketing team focused on growing Apple's advertising business, we'd love to hear from you!

Minimum Qualifications

10+ years as a B2B marketer in the tech or digital advertising industry

Experience leading the strategic development and marketing of demand generation programs across paid, earned, and owned content channels

Significant experience delivering acquisition marketing content across numerous communication channels

Preferred Qualifications

Extraordinary written and verbal communication that's thoughtful and encourages deeper collaboration

Excellent organizational, multi-tasking, and project management abilities

Track record of building strong working relationships with technical experts and creative teams or agencies

Savvy at tackling issues, providing creative solutions, and quickly adapting to changing priorities and needs

Consistent track record of being an effective cross-functional collaborator

Embraces data and insights to inform decision making

Possess unquestionable personal code of ethics and integrity

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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