Marketing Science VP, Advanced Analytics & Data Strategy

Overview

Marketing Science VP, Advanced Analytics & Data Strategy — We’re looking for an innovative and strategic leader to serve as our VP of Advanced Analytics & Data Strategy. In this high-impact role, you will oversee and evolve the core of CMB’s analytics and data functions—leading a talented team while driving the development of AI-powered solutions to modernize and accelerate segmentation, market sizing, conjoint, and simulation work. You’ll shape the future of how we design, analyze, and deliver custom market research, playing a key role in our pursuit of smarter, faster, and more effective insights. Reporting to the SVP of Client Services, this role offers the opportunity to be both a hands-on expert and a visionary leader, influencing client outcomes, internal innovation, and our broader thought leadership in the industry. This role may be hybrid in Boston or work remotely in the US.

About Us : CMB is a full-service custom market research and strategy firm based in Boston. As a Top 25 Insights & Analytics company, we’re known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients.

About You

You’re a strategic thinker and natural collaborator with a deep curiosity for how data and AI can transform business decisions. You thrive at the intersection of complex analytics, practical applications, and client impact. You’re fluent in advanced statistical techniques and skilled at communicating their value to executives and clients. You enjoy developing others and coaching high-performing teams. You’re comfortable guiding innovation, partnering across teams to launch new products, and contributing to high-stakes client work. You’re recognized as a thought leader and trusted advisor inside and outside your organization.

About Your Background

You’ve built a strong track record leading custom market research analytics with hands-on experience in AI-enhanced data strategy and analysis. You bring proficiency in advanced methodologies and in tools such as Sawtooth and SPSS, and you’re a trusted leader known for mentoring teams and delivering impactful insights. Here’s what you’ll do and the qualifications we’re looking for :

Responsibilities and Expectations

• Coach and advise the Advanced Analytics and Data Management teams; help guide strategic priorities and market opportunities
• Establish standards and best practices for tools and processes; adapt to meet client needs and drive innovation
• Collaborate with Growth Strategy and Product Development to deliver quality, speed, and efficiency in design, analytics and reporting using AI
• Anticipate future capabilities, including AI-enhanced methodological design, data collection, analytics and reporting
• Partner with Account Executives and Product Development to develop revenue-driving, long-term client value solutions

Qualifications

Utilization and Travel

EEO, Benefits & Salary

CMB is an Affirmative Action and Equal Opportunity Employer and encourages applications from all qualified individuals without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or protected veteran status, or to other non-work-related factors. Reasonable accommodations are provided to job applicants with disabilities. For accommodations, contact Kate Milligan at [email protected].

The annual base salary range for this position is $175,000-$215,000 plus bonus, benefits, and an employee stock ownership plan (ESOP). Salary is dependent on experience, expertise, skills, and location.

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