Director of Marketing & CommunicationsSanta Fe Recovery Center • Santa Fe, NM, US
No longer accepting applications
Director of Marketing & Communications
Santa Fe Recovery Center • Santa Fe, NM, US
2 days ago
Job type
- Full-time
Job descriptionOwn SFRCs brand positioning, messaging framework, visual identity, and brand governance across programs, sites, and partner communications. Ensure consistent brand standards and quality across all materials and channels. Serve as primary senior media contact and strategic advisor on high-profile media, reputational, and crisis communications. Oversee press releases, media relations, speaking engagements, and coordination of media visits in partnership with leadership. Build and sustain strategic partnerships with community organizations, referral networks, government partners, and donor / stakeholder groups statewide. Represent SFRC at statewide forums and key events; identify opportunities to raise visibility and influence policy / advocacy efforts related to SUD recovery, and more broadly behavioral health and integrated health. Direct development and distribution of external communications (website, social media, email, advertising, collateral, presentations) and oversee content strategy, SEO, and digital analytics. Ensure marketing supports fundraising, program enrollment, volunteer recruitment, and partnership development. Lead strategy and oversight for major statewide events (including the annual Recovery Santa Fe), sponsorship cultivation, donor engagement communications, and marketing support for capital campaigns and special events. Develop internal communication strategy to engage staff, support leadership messaging, and reinforce organizational culture. Deliver executive communications, all-staff updates, newsletters, and leadership presentations; measure and optimize internal engagement. Define and track KPIs and analytics for marketing, media, community engagement, events, and fundraising support; provide monthly and executive-level reporting on impact and ROI. Use data to continuously optimize strategy and allocate resources effectively. Recruit, mentor, and manage direct reports (e.g., marketing managers, content specialists, digital specialists, contractors), set performance objectives, and foster professional development. Oversee and evaluate agencies, vendors, and consultants; manage contracts and deliverables. Develop and manage departmental budgets, ensure cost-effective allocation of resources, and collaborate with finance reporting. Ensure compliance with privacy, regulatory, and organizational policies in communications and outreach activities. Prepare and present communications updates and performance reports to executive leadership and the Board as required. Perform other duties as assigned by the COO or CEO. Bachelors degree in marketing, communications, business, public relations, or related field required; Masters degree or advanced certification preferred. 7+ years of progressive marketing and communications experience with at least 3 years in a senior leadership role overseeing teams and budgets. Proven track record in brand strategy, digital marketing, media relations, content strategy, and event marketingpreferably in nonprofit, behavioral health, healthcare, or social services sectors. Demonstrated experience in developing measurable communications strategies and using analytics to guide decisions. Strong leadership, people management, and project management skills; experience managing external agencies and vendors. Exceptional written and verbal communication skills; experience preparing executive-level communications and public speaking. Advanced proficiency in MS Word, Excel, PowerPoint; familiarity with CRM / email platforms, web CMS, social management, analytics tools (Google Analytics, social insights), and basic SEO best practices. Experience working with substance use disorder (SUD) programs, recovery organizations, or behavioral health systems. Fundraising / advancement marketing experience, including sponsorship development and donor communications. Masters degree in relevant field. Recovering alcoholic / addict must have successfully maintained a 2-year period of abstinence from alcohol or drugs. (Retain this requirement only if it remains organizational policy.) Must be over 21 years of age. Must have and maintain a current, valid NM drivers license, a clean driving record, and auto insurance. Must have or be able to obtain and maintain a State of New Mexico Criminal Records Clearance (DOH CRC). Must be willing to travel statewide and represent SFRC at events and meetings. Strategic thinking and strong judgment Media and stakeholder relations expertise Data-driven and ROI-focused decision making Collaborative leadership and change management Crisis communications and reputational risk management High emotional intelligence and cultural competence
Description : SUMMARY :
Santa Fe Recovery Center is seeking an experienced, strategic, and mission-driven Director of Marketing & Communications to lead all marketing, branding, public relations, community engagement, and internal communications efforts across the state. Reporting to the Chief Operating Officer, the Director will develop and execute an integrated marketing and communications strategy that strengthens SFRCs brand, advances awareness of services, deepens community partnerships, supports fundraising and advocacy, and drives measurable impact for clients, staff, and partners. This role will manage a cross-functional marketing team, oversee external vendors and agencies, and serve as a senior spokesperson and advisor to executive leadership and the Board.
REPORTING :
Chief Operating Officer
POSITIONS SUPERVISED :
None
DUTIES AND RESPONSIBILITIES :
Set vision and strategy :
- Develop and lead a comprehensive, multi-channel marketing and communications strategy aligned to SFRCs strategic goals and statewide growth objectives.
- Translate organizational priorities into annual plans, measurable objectives, budgets, and KPIs.
Brand leadership and stewardship
Media, public relations & crisis communications
Community engagement, partnerships & advocacy
Content, digital & communications channels
Events & fundraising support
Internal communications & culture
Measurement, analytics & ROI
Team leadership & vendor management
Budgeting & compliance
Governance & board support
Other responsibilities
Requirements :
MINIMUM QUALIFICATIONS :
Preferred Qualifications
Required Organizational & Regulatory Requirements
Competencies
PM21
PI805bc0fecde1-31181-38888148
Create a job alert for this search
Director Of Marketing • Santa Fe, NM, US
Related jobs
Santa Fe Recovery Center is seeking an experienced, strategic, and mission-driven Director of Marketing & Communications to lead all marketing, branding, public relations, community engagement, and...Show more
THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you’ll receive benefits that you won’t be able to get in a civilian career.
Challenging Work Feel inspired with great case di...Show more
Business and Marketing Consulting Job Duties : •Conducting market and competitor research •Developing and implementing innovative mark...Show more THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you’ll receive benefits that you won’t be able to get in a civilian career.
Challenging Work Feel inspired with great case di...Show more Army Social Workers use their skills to enhance unit readiness and the well-being of Soldiers and their families If you are a practicing professional as a social worker and want to combine your spe...Show more 
Provides professional leadership and effective administration of objectives in a businesslike, effective, efficient and ethical manner.
Provides direction, oversight, planning and delegation, for ef...Show more
Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show more
At Omega Technical Services, every role supports a mission that matters.Whether you're advancing national security, driving innovation in nuclear infrastructure, or supporting critical DOE and DoD ...Show more
Director, Broadband Communications.Key Duties : Work to invest in the State of New Mexico's advancement in technology and ensure adequate and steadfast broadband services.
Assure that New Mexico can ...Show more
Occupational Therapy Team Leader Career Opportunity.Must Hold Occupational Therapy License.Lead with Purpose in Occupational Therapy.
Seeking a career transcending the ordinary? Join Encompass Healt...Show more Occupational Therapy Team Leader Career Opportunity.Must Hold Occupational Therapy License.Lead with Purpose in Occupational Therapy.
Seeking a career transcending the ordinary? Join Encompass Healt...Show more 
Customs and Border Protection Officer (CBPO).Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of high...Show more
DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show more THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you’ll receive benefits that you won’t be able to get in a civilian career.
Challenging Work Feel inspired with great case di...Show more 
Senior Living Activities Director Experience required • •.Do you have a passion to serve Seniors? More importantly, do you want to know that every day you are making a difference in a resident&rsquo...Show more Occupational Therapy Team Leader Career Opportunity.Must Hold Occupational Therapy License.Lead with Purpose in Occupational Therapy.
Seeking a career transcending the ordinary? Join Encompass Healt...Show more 
Compensation for this role is based on a number of factors, including but not limited to experience, education, and other business and organizational considerations.
Department : OCO Jail Diversion S...Show more DoorDash is the #1 category leader in food delivery, food pickup, and convenience store delivery in the US, trusted by millions of customers every day.
As a Dasher, you’ll stay busy with a variety o...Show more
Director of Marketing & Communications
Santa Fe Recovery Center • Santa Fe, NM, United States
Full-time
Last updated: 4 days ago • Promoted
Active Audiologist
United States Army • Pecos, New Mexico, United States
Full-time
Last updated: 20 days ago • Promoted
Business and Marketing Consulting
TradeJobsWorkForce • 87532 Espanola, NM, US
Full-time
Last updated: 30+ days ago • Promoted
Active Public Health Nurse
United States Army • Pecos, New Mexico, United States
Full-time
Last updated: 19 days ago • Promoted
Active Social Worker
United States Army • Pecos, New Mexico, United States
Permanent
Last updated: 19 days ago • Promoted
Assistant Director (DNR)
Pueblo of San Felipe • Algodones, NM, US
Full-time
Last updated: 30+ days ago • Promoted
Customs and Border Protection Officer - Experienced (GS9)
U.S. Customs and Border Protection • Sandia Park, New Mexico, US
Permanent
Last updated: 30+ days ago • Promoted
Director of Programs West
Omega Technical Services • Los Alamos, NM, United States
Full-time
Last updated: 30+ days ago • Promoted
Director, Broadband communications
Staffing • Santa Fe, NM, US
Full-time
Last updated: 30+ days ago • Promoted
Therapy Team Leader
Encompass Health • Cochiti Pueblo, NM, US
Full-time
Last updated: 29 days ago • Promoted
Occupational Therapy Team Leader Career Opportunity
Encompass Health • Cerrillos, NM, US
Full-time
Last updated: 29 days ago • Promoted
Customs and Border Protection Officer - Experienced
U.S. Customs and Border Protection • White Rock, WA, United States
Full-time
Last updated: 30+ days ago • Promoted
Restaurant Delivery - Sign Up in Minutes
DoorDash • Pecos, NM, United States
Full-time +1
Last updated: 2 days ago • Promoted
Occupational Medicine Officer
United States Army • Pecos, New Mexico, United States
Full-time
Last updated: 20 days ago • Promoted
Activities Director
Pegasus Senior Living • Santa Fe, NM, US
Full-time
Last updated: 2 days ago • Promoted
Lead with Purpose in Occupational Therapy
Encompass Health • Sandia Park, NM, US
Full-time
Last updated: 29 days ago • Promoted
COMMUNITY BASED SERVICES SUPERVISOR
University of New Mexico - Hospitals • Sandia Park, NM, US
Full-time
Last updated: 30+ days ago • Promoted
Delivery Driver - Sign Up in Minutes
DoorDash • Pecos, NM, United States
Full-time +1
Last updated: 2 days ago • Promoted