Marketing Coordinator

Title : Marketing Coordinator

Location : 53 South Ave Burlington, MA 01803

Duration : 7 Month

Job Description

This is a role for an E-Commerce Merchandising Specialist.

• Hybrid work schedule - expected in office Tues - Thurs and WFH Mon / Fri.

General overview :

Responsible for the day-to-day support of the E-Commerce Merchandising Team for promotions and products that support the objectives of Keurig.com e-commerce. Marketing, Merchandising or Ecomm experience is preferred but not required. The most critical skills needed are attention to detail, organization, accuracy and juggling several projects at once.

Candidate scope : A strong administrative assistant would be considered a good candidate for this role, not just an individual with marketing experience.

Position Duties / Responsibilities :

o Key stakeholder in bringing all onsite assets to life, with close attention to detail to ensure every asset is accurate

o Own the end-to-end creative asset project workflow, from brief-in through onsite execution

o Own the Keurig.com master promotional activities calendar

o Responsible for URL tagging of all onsite assets, to be leveraged for onsite analytics

o Update marketing calendars with online activities and campaigns for pods and brewers

o Partner with coffee brand teams on creative asset proofing revisions and feedback loop back through the design team

o Assist merchandise managers with the execution of online promotional tactics in support of product sales

o Participate in marketing meetings with in-house staff (creative briefs, design reviews, weekly KCOM business review)

o Own the analysis of all onsite placements to determine effectiveness and look for ways to create efficiencies

o ad hoc business performance analysis, leveraging excel abilities

o Partner with coffee brands for onsite feature and activation planning

Required Skillset :

o Exemplary verbal and written communication skills

o Solid excel knowledge, inclusive of vlookup, pivot tables and basic sum / average formulas

o Excellent interpersonal and project management skills, including the ability to work effectively with a broad range of people and positions

o Ability to combine creativity with strategic thinking and effective project management

o Proven ability to meet deadlines and successfully manage multiple projects simultaneously

o Strong work ethic, detail-oriented

o Analytical mindset and critical thinking

o Ability to pivot and take action quickly

o Solid presentation skills

o Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data

o Ability to thrive in a fast-paced and ever-changing environment

o Knowledge of the basics of marketing, direct marketing focus a plus

Software Experience

o High level of proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint)

o Knowledge web analytics tools (Google Analytics, PowerBI)

o Proficiency in project / content management software (Ignite / Inmotion / Lytho, Adobe Digital Asset Management, Invision)

Level of Experience :