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Social Media Strategist Job at Air in New York

Social Media Strategist Job at Air in New York

MediabistroNew York, NY, United States
22 days ago
Job type
  • Full-time
Job description

Air Creative Ops System Manager

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days / week in New York.

The Role

Core Responsibilities

Develop and begin implementing Air's IG strategy

  • Design and begin executing a thoughtful, data-informed strategy to grow Air's presence on Instagram with a goal of dramatically scaling our reach and engagement.
  • Audit Air's current social media presence, audience and competitive landscape.
  • Build perspective on how and where Air can win and develop a tactical approach to doing it.

Grow Air's audience across social media platforms (IG, TikTok, YouTube)

  • Set and track clear goals for audience and engagement growth, showcasing consistent growth in video reach and views.
  • Create and post short-form video content regularly across Instagram, TikTok, and YouTube.
  • Understand and measure with analytics what "works" and what "doesn't". Iterate constantly.

    • Build and manage Air's UGC + Influencer creator network

  • Invite and collaborate with UGC creators and influencers, building a network of regular collaborators across Air's social media platforms.
  • Conduct an audit of relevant creators and influencers across platforms, building relationships with those aligned to our values and audience.
  • Manage the end-to-end collaboration processfrom content planning and feedback to payment logistics and post-launch performance tracking.
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    Social Media Strategist • New York, NY, United States

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