Vice President of Marketing

Job Description

Job Description

Become Our Vice President of Marketing : Drive Brand, Growth, and Vision at Filoli

Are you a dynamic marketing executive ready to transform a beloved historic estate into a competitive entertainment and tourism brand? Filoli, a National Trust for Historic Preservation site, is seeking a visionary Vice President of Marketing to shape our future, lead our brand narrative, and deliver measurable revenue growth.

Your Mission

As a senior leader reporting to the Chief Experience Officer, you won't just market a beautiful place—you'll elevate a mission. You will be instrumental in executing our 2024-2028 Strategic Plan, centered on community connection and supporting a major capital campaign to expand access to nature.

Your core mission is to :

Define and Execute Strategy : Lead the multi-year marketing vision to significantly grow visitation, revenue, and audience engagement.

Elevate the Brand : Serve as the chief brand steward, translating Filoli's rich history, nature, and beauty into a compelling, modern consumer narrative.

Drive Performance : Use data and analytics to set KPIs (visitation, ROI / ROAS, digital conversion) and ensure every dollar of marketing spend delivers measurable results.

Lead the Team : Mentor and develop a lean, high-performing marketing team and effectively manage external agency partnerships.

What You'll Be Accountable For

Strategy & Leadership

Brand & Creative Oversight

Performance & Accountability

Partner with the Executive Team to align marketing with strategic organizational objectives.

Champion storytelling that connects with diverse audiences and builds lasting brand loyalty.

Drive attendance and earned revenue through innovative multi-channel campaigns.

Lead and mentor the marketing team, fostering growth and accountability.

Provide creative direction for campaigns and brand activations, ensuring consistency.

Oversee marketing budgets, ensuring smart allocation across all paid, owned, and earned channels.

Oversee agency partners for creative, media, and PR to maximize ROI.

Lead segmentation and audience development strategies.

Report performance and insights directly to the CEO and Board.

The Expertise You Bring

Experience : 10+ years of progressive marketing leadership, ideally within attractions, entertainment, hospitality, or other consumer-facing industries known for high-volume marketing.

Strategic Acumen : Proven success in developing and implementing multi-year marketing strategies that directly result in audience and revenue growth.

Brand & Digital Mastery : Strong background in brand management, digital marketing, and multi-channel campaign execution.

Leadership & Collaboration : Demonstrated ability to lead, coach, and develop a high-performing team while working effectively as a partner across senior leadership.

Data-Driven Focus : A sharp analytical mindset comfortable using data to shape strategy and report performance to executive leadership.

Cultural Commitment : A deep commitment to Diversity, Equity, and Inclusion principles, using marketing to build a culture that is Inclusive and Welcoming to all audiences.

Our Success Profile : You are a strategic leader, a data-driven decision-maker, a brand storyteller, an excellent collaborator, and an impactful coach and mentor. You operate with a can-do attitude and organizational savvy.

Position Details :

Annual Salary Range : $197,000 to $237,000 (depending on candidate experience)

Status : Full-time, Exempt, Benefits Eligible (including medical, dental, vision life, LTD, Flex Plan, 401(k) (eligible 1st of the month following date of hire), vacation, sick leave and holiday pay.

Location : Filoli Historic House & Garden, Woodside, CA

Reports to : Chief Experience Officer

Schedule : Flexibility to work evenings and weekends in order to meet business needs

Join Our Vision

At Filoli, we are committed to being Inclusive, Welcoming, Innovative, Collaborative, and Stewards. Your leadership will preserve a historic place while using its beauty and stories to inspire modern audiences.

Ready to lead the future of one of the finest country estates?