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Brand Team Lead - Detroit Market

Brand Team Lead - Detroit Market

Gorilla USA CorpHouston, TX, US
18 hours ago
Job type
  • Part-time
  • Quick Apply
Job description

Compensation :

  • $35 / hour | Part-Time (Approximately 29 hours / week) ABOUT THE ROLE We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse  skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar / construction worker communities.  This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strateg ic marketing initiatives, and establish a strong brand presence throughout Houston's diverse industrial, educational, and cultural landscape .
  • ABOUT GORILLA ENERGY Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark.
  • Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus.

With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors :

  • Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

    • KEY RESPONSIBILITIES Market Strategy Development & Execution Create comprehensive market schedules and manage implementation of marketing initiatives across the Greater Houston metropolitan area Develop and execute both short-term and long-term market strategies throughout the region Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, oil & gas facilities, manufacturing plants, music venues, and fitness centers Build and maintain relationships with local fitness influencers, businesses, blue collar workers, industry professionals, and music scene leaders Target key areas including Downtown Houston, Midtown, Montrose, Heights, Energy Corridor, Galleria / Uptown, Katy, Sugar Land, Pearland, The Woodlands, and surrounding communities Identify and capitalize on event opportunities including :

  • o Major university events at University of Houston, Rice University, Texas Southern University, and Houston Community College o Energy industry conferences and networking events o Houston Livestock Show and Rodeo and other major cultural festivals o Local music festivals and live music venues across diverse neighborhoods o Houston Texans, Rockets, and Astros sporting events and tailgates  Leverage Houston's position as the Energy Capital of the World to connect with oil & gas, petrochemical, and industrial workforce demographics  Tap into Houston's thriving construction boom and rapidly growing population Educate potential customers about what makes Gorilla Energy different from competitors Team Management Source, interview, and onboard Brand Ambassadors (BAs) Ensure all team members complete required background check Manage a team of W2 Brand Ambassadors Train team members on Gorilla Energy product knowledge Schedule and manage team activities effectively across the Bay Area's diverse communities Inventory & Equipment Management Manage and organize storage unit for product and promotional materials Monitor and help maintain inventory levels at local storage unit Coordinate restock of product and promotional items Maintain equipment in good working order in the Bay Area's variable climate conditions Ensure proper storage and handling of all company assets Reporting & Communication Maintain detailed documentation of all market activities Create and maintain an active schedule of events Create comprehensive recaps after events Report on market performance and provide strategic recommendations Communicate effectively with company leadership and your BA team QUALIFICATIONS 2+ years of experience in marketing, event management, or team leadership Strong understanding of the Bay Area market and its diverse communities Excellent networking and relationship-building skills Proven ability to develop and execute marketing strategies Experience managing teams in a fast-paced environment Valid driver's license with clean driving record Knowledge of energy drink market and consumer trends Ability to navigate throughout the Bay Area and work across multiple cities PREFERRED EXPERIENCE Strong connections within the Bay Area skateboarding community Existing relationships within Bay Area tech companies, universities, and community colleges Experience with guerrilla marketing campaigns targeting skate culture and diverse communities Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions Event planning and coordination experience Beverage or CPG marketing experience Familiarity with the Bay Area's unique neighborhoods and diverse communities Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend   Powered by JazzHR
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    Lead Market • Houston, TX, US