Marketing Manager

Position Summary

The Marketing Manager will be a key driver in shaping and executing marketing strategies that increase brand awareness, inspire consumer engagement, and accelerate product growth. This role requires a blend of creative vision and strategic execution, developing out-of-the-box ideas that build brand recognition and motivate shoppers to choose our products at retail.

Balancing big-picture thinking with hands-on management, the Marketing Manager will oversee day-to-day marketing activities while leading cross-functional initiatives across digital, retail, shopper marketing, PR, content creation, and agency partnerships.

Key Responsibilities

• Strategic Campaign Development – Manage our agency and help design and manage multi-channel campaigns that drive brand visibility and consumer action at shelf.
• Brand Positioning & Storytelling – Craft and communicate a compelling, consistent brand narrative across all consumer touchpoints.
• Creative & Content Leadership – Direct agency partners and collaborators to ensure marketing outputs (social, video, digital, packaging, print) are impactful, on-brand, and innovative.
• Innovation & Trend Awareness – Identify and apply cultural, creative, and industry trends to keep the brand relevant and top-of-mind.
• Cross-Functional Collaboration – Partner with sales, product, and operations teams to align marketing initiatives with business priorities and retail strategies.
• Campaign Management – Lead integrated marketing campaigns spanning digital, social, email, influencer, and trade channels, ensuring flawless execution.
• Retail & Shopper Marketing – Develop and implement in-store promotions, merchandising tools, and retailer programs that drive consumer pull-through.
• Digital Marketing – Oversee paid media (Meta, Google, programmatic), SEO, and website performance with external partners to maximize reach and conversion.
• Market Insights – Track market trends, consumer behavior, and competitor activity to inform marketing and product positioning.
• Budget Management – Own marketing budgets, ensuring cost efficiency and ROI across campaigns.
• Performance Reporting – Monitor KPIs, analyze results, and present actionable insights to management.
• Trade show management – organize and manage trade show process.

Qualifications

• 4–7 years of marketing experience, ideally in food, beverage, or CPG.
• Proven track record in developing and executing successful creative campaigns.
• Strong understanding of retail channels, plus digital marketing best practices.
• Agency Management.
• Demonstrated ability to think creatively while making data-informed decisions.
• Excellent organizational, project management, and multitasking skills.
• Strong collaboration and communication abilities across teams and stakeholders.
• Experience working in fast-paced, high-growth environments is a plus.
• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

Nice-to-Haves

• Experience with Shopify, Klaviyo, Google Analytics, and Meta Ads Manager.
• Familiarity with shopper marketing, trade promotions, and retailer-specific programs.
• Genuine passion for food, health, and wellness categories.