Marketing Strategy, Digital Director

Director - Marketing Strategy for Digital

Thomson Reuters' Demand Gen Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, and across multiple channels. This role is responsible for setting the strategic approach, planning and performance prioritization for Thomson Reuters digital experiences, within the Legal, Corporates and TAAP segments, delivering on the unique customer needs of these significant markets to ultimately drive sales, revenue, and growth. We are seeking an experienced, digital-first, and data-driven leader for this Director, Marketing Strategy Digital role to drive modern digital experiences and e-commerce sales.

In this opportunity as the Director - Marketing Strategy for Digital, you will :

• Map and identify key buyer journeys for e-commerce and create customer-first campaigns, assets, and seamless, modern site experiences aligned to those buyers.
• Partner with digital and product marketing teams to research, define and segment and target key buying personas and identify sub-segments for future growth and acquisition.
• Assist with creation, planning and activation of innovative marketing strategies and campaigns, omnichannel, to deliver on ambitious e-commerce growth goals.
• Provide direction on best-in-class landing pages and site experiences, in close collaboration with Digital Marketing, Product Marketing, UX / UI teams and external agencies.
• Forecast, measure, analyze and report on the impact of campaigns and web performance on marketing and sales pipeline, revenue, and demand funnel velocity.
• Continually test and optimize digital journeys, using robust A / B testing methodologies and an agile approach.
• Deeply understand digital go-to-market strategies, digital channels, customer segmentation, competitive intelligence, e-comm commercial strategies, to effectively translate business goals into marketing campaigns and activations.
• Influence a cross-functional team and establish strong operating mechanisms across the organization to bring programs to life through thoughtful planning, integration of relevant content and effective translation into digital initiatives and activities.
• Fuel digital sales and ensure strong delivery on digital-first KPIs.

About You :

What's in it For You?

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits : optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $135,800 - $252,200. This role may also be eligible for an Annual Bonus based on a combination of enterprise...