Position Overview
AleraCare and Pure Infusions are building a national, data-driven ambulatory infusion platform focused on disciplined growth, optimal payer mix, and strong site-level economics. The Sales Information Business Analyst (SIBA) plays a critical role in transforming data into actionable insights that guide geographic expansion, sales deployment, and clinic-level profitability
The SIBA functions as the analytical backbone for commercial decision-making, supporting growth strategy, sales performance optimization, payer-mix improvement, and infusion-chair utilization across the enterprise.
Key Responsibilities
- Geographic Expansion & Market Intelligence
- Analyze demographic, payer, and referral data to identify markets with strong commercial-insurance concentration.
- Support de novo expansion, clinic relocation, and market prioritization using payer mix, disease prevalence, referral density, and competitive landscape analysis.
- Build market scorecards assessing commercial vs. government payer mix, margin potential, and expected ramp timelines.
- Sales Performance, Payer Mix Analytics & Sales Support
- Conduct post-mortem analyses of payer mix by sales representative, clinic, and market.
- Identify drivers of suboptimal payer mix and low-margin volume.
- Partner with Sales Leadership to deliver data-backed coaching, territory refinements, and targeting strategies.
- Develop dashboards tracking commercial vs. government payer ratios, revenue per infusion, and gross profit by referral source.
- Compensation plan development and analytics (including modeling, scenario testing, and ROI analysis).
- Reporting and processing of commissions, ensuring accuracy, transparency, and alignment with sales performance metrics.
- Formulary & Drug-Mix Strategy (New):
- Analyze drug-level profitability and reimbursement to support formulary development and optimization.
- Identify the most profitable drug targets based on payer reimbursement, ASP spreads, patient mix, and market trends.
- Develop prioritization frameworks that guide Sales toward high-value therapies and referral sources.
- Partner with Clinical, Operations, and Sales teams to align formulary recommendations with site capabilities, payer rules, and margin objectives.
- Chair Utilization & Capacity Optimization
- Analyze infusion-chair utilization by site, daypart, and therapy mix.
- Identify capacity bottlenecks, underutilized chairs, and scheduling inefficiencies.
- Partner with Operations, Nursing, and Scheduling to optimize clinic hours, staffing models, and throughput for higher-margin therapies.
- Reporting, Dashboards & Decision Support
- Develop executive-ready dashboards and reporting packages for ELT, Board, and commercial leaders.
- Translate complex datasets into clear insights and actionable recommendations.
- Ensure data consistency and alignment across Sales, Finance, Operations, and RCM systems.
- Cross-Functional Collaboration
- Serve as a strategic partner to Sales, Commercial Strategy, Finance/FP&A, and Operations.
- Support the integration of legacy AleraCare and Pure Infusions datasets into a unified source of truth.
- Participate in quarterly and annual planning cycles.
First 90 Days: Success Metrics
Within 90 days, the SIBA is expected to:
- Establish a baseline enterprise view of payer mix, sales performance, and chair utilization.
- Deliver a standardized payer-mix performance dashboard adopted by Sales and ELT.
- Complete post-mortem analyses identifying key drivers of poor payer mix and low-margin volume, with actionable recommendations.
- Produce a market-prioritization model identifying high-value geographic opportunities based on commercial coverage, referral density, and margin potential.
- Identify and quantify at least three chair-utilization or capacity-optimization opportunities with clear EBITDA impact.
- Align cross-functional leaders on definitions, metrics, and reporting cadence to ensure a single source of truth.
- Present at least one executive-ready insight package to ELT or the Board translating analytics into growth or margin actions.
Required Qualifications
- Bachelor's degree in Business, Analytics, Finance, Economics, or related field.
- 5+ years of experience in business analytics, sales analytics, or commercial intelligence (healthcare strongly preferred).
- Advanced proficiency in Excel and BI tools (Power BI, Tableau, Looker, or equivalent).
- Strong analytical mindset with ability to move from data to insight to action.
Preferred Experience
- Experience in ambulatory infusion, specialty pharmacy, home infusion, or multi-site healthcare services.
- Familiarity with payer-mix dynamics, referral-driven sales models, and capacity planning.
- Experience in private-equity-backed healthcare environments.
Why This Role Matters
- The SIBA directly influences AleraCare + Pure's ability to grow in the right markets, improve commercial payer mix, maximize clinic capacity, and drive disciplined, data-driven growth decisions.