Enterprise Account Based Marketing Manager

Autodesk Account Based Marketing Manager

The Autodesk Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach strategy as a collaborative sales and Marketing partnership (ABSM), and will apply a data-driven methodology, continually testing and evaluating success of campaigns and programs based on the impact to the business. The ABSM Manager collaborates closely across Marketing, sales, and SDR teams for a fully integrated approach.

Responsibilities :

• Deliver account portfolio research and analysis to drive ABSM strategies
• Strategize, execute, and optimize data-driven ABSM 1 : 1 strategies to achieve sales goals aligned to customer imperatives for assigned accounts or clusters
• Deploy multi-channel ABM 1 : 1 campaigns, including crafting strategy, aligning internal teams, and project managing execution
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics
• Collaborate with ABSM Marketing and sales teams to prioritize key accounts or key account clusters
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Work closely with ABM managers and MOT to leverage high-performance ABSM Marketing tools and integrations
• Partner closely with inside sales teams to ensure strong marketing and sales alignment

Minimum Qualifications :

About Autodesk :

Amazing things are created every day with our software from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits :

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting benefits.autodesk.com.

Salary transparency :

Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity :

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging :

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here : https : / / www.autodesk.com / company / diversity-and-belonging