ABX Strategist

ABX Strategist

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As an ABX Strategist at Power Digital, you'll be the hands-on driver of our account-based execution programs. You'll own ABM platform and DSP campaign management, build and refine ICPs, create client-ready presentations, and support go-to-market strategy development. You'll partner closely with strategy leads and Marketing Ops to turn ideas into action, ensuring campaigns are properly routed, tracked, and reported in CRM/automation systems while bringing discipline, documentation, and results to every engagement. Beyond ABX, you'll flex into broader strategic projects such as persona development, GTM planning, and competitive audits, delivering work with speed, polish, and precision. This role is built for an execution-first, client-facing operator who thrives in an agency environment.

Responsibilities:

• Manage end-to-end ABM platform and DSP campaigns: setup, optimization, reporting, and flawless execution.
• Support ABX programs, including but not limited to ICP pulls, TAL development, account scoring models, sales-marketing alignment, and account-level targeting
• Build audience strategies and deliver cross-channel orchestration plans
• Develop client-ready presentations, reports, and strategic recommendations
• Document and standardize processes, ensuring repeatable, scalable best practices
• Employ AI technologies to enhance campaign execution, segmentation, and reporting
• Leverage Power Digital's Nova ecosystem to maximize performance and alignment
• Partner with Marketing Ops (MOPs) to ensure campaigns are properly routed, tracked, and reported in CRM/automation systems
• Work closely with the Paid Media team to share ABM/DSP expertise, train on best practices, and ensure alignment across programs
• Support broader strategic projects such as GTM planning, persona/ICP development, and competitive audits with research and executional inputs
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 3+ years of hands-on ABM platform or DSP campaign management experience (agency or in-house)
• Proven executional expertise in at least one ABM platform (e.g., 6sense, Demandbase, RollWorks) and one DSP (e.g., The Trade Desk, StackAdapt)
• Strong data and audience segmentation skills, with the ability to connect targeting logic to outcomes.
• Exceptional PowerPoint and presentation design skills; your work is always client-ready
• Comfort working directly with clients, explaining campaign logic, and presenting results
• Strong documentation and process orientation; you proactively build runbooks and guides
• Effective collaborator across Strategy, Content, and Ops teams
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo) to QA, document, and align ABX program data
• Comfortable flexing across strategic projects from audience pulls to GTM research to content audits with a "roll up your sleeves" approach

Ideal Tech Stack: 6sense, Demandbase, Intensify, LinkedIn Ads, TradeDesk, RollWorks, Clay, Salesforce, HubSpot, Meta Ads.

Key Performance Indicators (KPIs):

• Campaign Efficiency Improve cost-per-engaged account and return on ad spend (ROAS) for ABM/DSP campaigns, measured by % improvement against a client's baseline.
• Account Engagement & Progression Drive ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
• Campaign Launch & Documentation Ensure 100% on time campaign execution, with KPIs including average turnaround time, % of campaigns launched, and strategy documentation to support.
• Quality of Client Deliverables - Deliver 100% of presentations, decks, and reports on or before agreed deadlines, with fewer than 10% requiring major revisions each month, as measured through internal review and client feedback.
• Internal & Client Satisfaction - Participate in 100% of scheduled client meetings held on time and documented with clear agendas and recaps, as well as prepare and share client information internally a minimum of 24 hours ahead of client calls

Most Important Things (MITs):

• Flawless ABM/DSP campaign execution campaigns run smoothly, on time, and optimized for results
• Process-first mindset you proactively document workflows and build scalable systems
• Polished, client-ready delivery every presentation and output meets the highest standard

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.