Director of Commerce

SALARY :   $150-$160k plus 20% bonus

LOCATION : New York

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Director of Commerce

Reporting of the role

Jenny Penich, President NA

Overview of the job

We're looking for a creator commerce expert to build our affiliate offering from the ground up. This isn't about traditional affiliate marketing - it's about creating performance-driven partnerships in the creator economy, starting with TikTok Shop and expanding across the creator monetization landscape. If you thrive on 0-to-1 building and understand how creators actually make money, this is your moment.

3 best things about the job

Launch opportunity :  Build a global creator commerce capability from the ground up at the intersection of creators, commerce, and performance in an entrepreneurial environment with fast decisions, smart risks, and room to innovate

Strategic and high impact :  Shape agency growth in a space that's a top priority for brands and platforms alike, leveraging our Official Global Marketing Partner status with TikTok and Meta

Cross-functional leadership :  Collaborate with sales, paid media, measurement and strategy teams across the U.S., EMEA, and beyond with global opportunity to shape strategy across emerging markets

Measures of success –

In the first few months, you would have :

Launched a clear and compelling creator commerce go-to-market strategy, starting with TikTok Shop

Delivered internal education and tools that enable our commercial teams to confidently sell creator affiliate programs

Built relationships with creator platforms and secure strategic partnerships

Defined commission and incentive structures tailored to creator and brand KPIs, understanding creator economics and motivations

Supported new business pitches showcasing our creator commerce capabilities

Hired initial team members and establish operational workflows for a creator-first culture

Roles & Responsibilities :

Design our creator commerce go-to-market strategy, starting with TikTok Shop and expanding across creator monetization platforms

Train our commercial teams to sell creator affiliate solutions confidently and become the internal expert on creator monetization

Develop partnerships with key platforms (TikTok Shop, LTK, Amazon Influencer Program and similar creator monetization platforms)

Hire and lead a creator commerce team across strategy, delivery, and measurement

Create scalable commission structures that work for creators and brands, understanding creator economics

Work cross-functionally with paid media, strategy, and creative teams globally

Stay ahead of platform changes and creator economy trends to continually evolve our offering

What you will need :

7+ years in creator marketing, influencer partnerships or creator commerce with hands-on experience managing creator relationships and campaigns

Agency background strongly preferred with a solid understanding of client service and multi-client management

Hands-on experience with creator platforms like TikTok Shop, LTK, Awin or others

Track record building affiliate programs or creator monetization strategies within a media, agency, or creator-first business

Experience managing creator relationships and understanding creator economics - you've worked directly with creators and understand what motivates them

Leadership experience with ability to hire / develop high-performing teams

Entrepreneurial mindset - comfortable building something new with limited playbooks, iterating fast, and wearing many hats

Excellent communication skills - able to explain complex creator commerce concepts to clients and internal teams

A few of our core benefits :

Medical Benefits through Insperity

Wellbeing support including EAP & Mental Health cover

401K with match opportunity

22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.