Senior Programmatic Media Buyer

Senior Programmatic Media Buyer

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Senior Programmatic Media Buyer to join our fast-growing digital practice to execute high-performing programmatic ad campaigns that help top-tier advocacy clients win every day.

In this role, you will :

• Execute and optimize programmatic ad campaigns across buying platforms like The Trade Desk, StackAdapt, and DV360.
• Own the full lifecycle of programmatic campaigns, from trafficking to optimization and reporting.
• Analyze campaign performance, budget allocations, audience saturation, KPI performance, and pacing daily, making data-driven optimizations.
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
• Support best practices by mentoring junior buyers and contributing to internal training.