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Growth Marketing Manager

Growth Marketing Manager

LogicallyDublin, OH, US
13 days ago
Job type
  • Full-time
Job description

Growth Marketing Manager

A trusted partner for over 20 years, Logically, a Managed Security Solutions Provider (MSSP), offers cyber-first solutions and services that infuse security across technology infrastructures to reduce risk and empower teams to focus on their business, not the technology behind their business. At Logically, we're passionate about empowering businesses to succeed in a world where technology and cybersecurity are constantly evolving. Our team of subject matter experts includes cybersecurity professionals, service delivery gurus, cloud specialists, and more, all working together to help our clients navigate the complex and ever-changing landscape of IT.

But what truly sets us apart is our people. We're a close-knit team of professionals who are committed to doing the right thing for our clients and for each other. We value accountability, customer centricity, quality relationships, and nimbleness. Working at Logically isn't just about a job it's about being part of a community of like-minded individuals who are dedicated to excellence in everything we do. We're proud of the work we do, but we're also committed to creating a fun, supportive work environment where everyone can thrive. If you're looking for a challenging and rewarding career in the world of IT and cybersecurity, Logically is the place for you. Join our team of experts and help us make a difference for businesses.

Why Work for Us :

  • Be a part of a culture that is committed to "absolutely doing the right thing," valuing the well-being of our colleagues and clients.
  • Join a team of ambitious and talented individuals, working with cutting-edge technology to drive innovation with purpose.
  • Enjoy a fun and engaging work environment, where we prioritize ensuring a good work-life balance.
  • We offer competitive wages and benefits, attracting and retaining the best staff for our clients.
  • Take advantage of opportunities for personal and professional development, empowering you to advance your career.

Job Summary :

As a results-driven Growth Marketing Manager, you will accelerate pipeline, revenue, and retention through full-funnel, data-driven marketing programs. This pivotal, hands-on role is responsible for scaling demand generation, optimizing campaign performance, and building a sustainable, efficient growth engine that delivers measurable results across the customer lifecycle.

Reporting to the CMO, you'll own integrated go-to-market programs across paid media, outbound, ABM, and customer engagement leveraging data, creativity, and empathy to drive awareness, acquisition, and expansion. You'll thrive in the details while connecting dots at a strategic level, combining analytical precision with creative execution to fuel Logically's growth.

Job Duties & Responsibilities :

Strategy & Campaign Execution :

  • Own the strategy, planning, and execution of Logically's growth marketing programs across paid search, paid social, ABM, and customer marketing.
  • Develop and test integrated, multi-channel campaigns that drive qualified leads, pipeline acceleration, and revenue growth.
  • Continuously analyze and optimize campaign performance to scale acquisition efficiently and maximize ROI.
  • Customer Engagement & Lifecycle Growth :

  • Use your unique ability to understand and empathize with our customers to lead Logically's customer engagement strategy across the lifecycle from onboarding to retention.
  • Combine creativity, empathy, humor, and human storytelling with data-driven insights to build campaigns that resonate deeply with our audience.
  • Develop programs to drive upsell and cross-sell, partnering with Sales and Customer Success to deliver the right message at the right time.
  • Measure and improve key metrics including upsell revenue, cross-sell adoption, and customer retention.
  • Go-To-Market (GTM) Leadership :

  • Own GTM plans for new solution launches, partnering with Brand, Services, and Technology Alliances teams to define launch goals, messaging, rollout plans, and adoption playbooks.
  • Ensure GTM activities align across content, campaigns, enablement, and field marketing to maximize awareness and adoption.
  • Outbound & Automation :

  • Design and execute automated, high-quality outbound campaigns that equip SDRs with efficient, personalized outreach at scale.
  • Build and optimize lead capture, routing, and nurture workflows, ensuring SLAs are met and handoffs to Sales and SDRs are seamless.
  • Performance Analytics & Optimization :

  • Collaborate with Revenue Operations to build dashboards tracking KPIs, attribution, and ROI across channels.
  • Deliver regular performance updates to senior leadership, sharing insights and actionable recommendations.
  • Manage and optimize channel budgets, ensuring every dollar drives measurable revenue impact.
  • Qualifications :

  • 3+ years of growth marketing experience in B2B SaaS or IT / cybersecurity environments.
  • Proven track record of building and executing multi-channel digital marketing programs that consistently drive pipeline and revenue growth.
  • Experience leading customer lifecycle programs, with measurable impact on retention, expansion, and engagement.
  • Expertise in Google Ads, LinkedIn Campaign Manager, and other digital platforms.
  • Deep understanding of ABM and experience executing both high-touch and scalable ICP campaigns.
  • Proficiency with HubSpot, Salesforce, Clay, SalesIntel, and related martech tools.
  • Familiarity with and enthusiasm for leveraging AI tools (such as ChatGPT , Jasper , or HubSpot AI ) to enhance research, copywriting, targeting, and optimization.
  • Strong understanding of automation workflows and the ability to operationalize campaign execution efficiently.
  • Highly analytical and data-driven; skilled at using performance insights to optimize outcomes.
  • Familiarity with Google Analytics, Tag Manager, and UTM-based attribution tracking.
  • Excellent collaborator and communicator with Sales, SDR, and Customer Success teams.
  • Creative, empathetic storyteller who knows how to connect with a human audience in a technical space.
  • Exceptionally organized, detail-oriented, and comfortable balancing strategy with hands-on execution.
  • What Success Looks Like :

  • Consistent delivery of qualified pipeline and revenue growth across acquisition and expansion channels.
  • Increased upsell, cross-sell, and retention rates through lifecycle marketing programs.
  • Smooth, aligned go-to-market launches with measurable adoption outcomes.
  • Continuous optimization of marketing ROI and channel performance.
  • Strong collaboration across Sales, Customer Success, RevOps, and Alliances, driving unified growth momentum.
  • Logically provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, gender identity, sexual orientation, and other protected classes.

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    Growth Marketing Manager • Dublin, OH, US

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